Principles of Marketing 1 3 Marketing concepts Production concept Customer – Favor products that are available and affordable Goal – Improve production
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Principle of Marketing Phillip Kotler Gary Armstrong Design a customer- driven marketing strategy Construct an Integrated marketing program that delivers
[PDF] Principles of Marketing
Principles of Marketing 1 3 Marketing concepts Production concept Customer – Favor products that are available and affordable Goal – Improve production
[PDF] Principles of Marketing, 17th GLOBAL Edition
The rights of Philip Kotler and Gary Armstrong to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs
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BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition Core concept, marketing tools, P's- product, price, place and promotion
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Principles of marketing / Philip Kotler, Gary Armstrong -- 14th ed p cm Includes bibliographical references and index ISBN-13: 978-0-13-216712-3 ISBN-10:
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