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22 oct 2020 · Based on FY 2019 net sales for public companies headquartered in Inc (Old Navy, Gap, Banana Republic and Athleta) and all other apparel brands Annual Global Sustainability Report with SASB disclosure since 2018



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[PDF] Gap Inc

22 oct 2020 · Based on FY 2019 net sales for public companies headquartered in Inc (Old Navy, Gap, Banana Republic and Athleta) and all other apparel brands Annual Global Sustainability Report with SASB disclosure since 2018



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Gap Inc. Investor Meeting

OCTOBER 22, 2020

Gap Inc. Investor Meeting 2020

FORWARD-LOOKING STATEMENTS

This presentation contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are

purely historical are forward-looking statements. Words such as "expect," "anticipate," "believe," "estimate," "intend," "plan,""project," and similar expressions also identify forward-

looking statements. Forward-looking statements include statements relating to future financial performance or potential future plans or strategies of the company and the benefits and

timing of such financial performance, plans and strategies. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause the

company's actual results to differ materially from those in the forward-looking statements. These factors include, without limitation: the overall global economic environment and risks

associated with the COVID-19 pandemic; the risk that the company will be unsuccessful in gauging apparel trends and changing consumer preferences; the highly competitive nature of

the company's business in the United States and internationally; the risk of changes in global economic conditions or consumer spending patterns; engaging in or seeking to engage in

strategic transactions that are subject to various risks and uncertainties; the risk of failure to maintain, enhance and protectthe company's brand image; the risk of failure to manage key

executive succession and retention and to continue to attract qualified personnel; the risk that the company's investments may not deliver the results it anticipates; the risk if the

company is unable to manage its inventory effectively; the risks associated with global sourcing and manufacturing; the risk that the company is subject to data or other security

breaches or of a failure of the company's information technology systems; the risks to the company's efforts to expand internationally; the risk that the company will be unsuccessful in

identifying, negotiating, and securing new store locations and renewing, modifying, or terminating leases for existing store locations effectively; the risks to the company's reputation or

operations associated with importing merchandise from foreign countries; the risk that the company's franchisees' operation of franchise stores is not directly within the company's

control; the risk that trade matters could increase the cost or reduce the supply of apparel available to the company; the risk of foreign currency exchange rate fluctuations; the risk that

comparable sales and margins will experience fluctuations; the risk of changes in the company's credit profile; the risk of changes in the regulatory or administrative landscape; the risk

of natural disasters, public health crises (similar to and including the ongoing COVID-19 pandemic), political crises, negative global climate patterns, or other catastrophic events, or

those of the company's franchisees or vendors; the risk of reductions in income and cash flow from the company's credit card arrangement related to the company's private label and

co-branded credit cards; the risk that the adoption of new accounting pronouncements will impact future results; the risk that the company does not repurchase some or all of the shares

its anticipates purchasing pursuant to its repurchase program; and the risk that the company will not be successful in defendingvarious proceedings, lawsuits, disputes, and claims.

Additional information regarding factors that could cause results to differ can be found in The Gap, Inc.'s Quarterly Report on Form 10-Q filed with the Securities and Exchange

Commission on June 9, 2020, as well as the company's subsequent filings with the Securities and Exchange Commission. The companyassumes no obligation to publicly update or

revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed orimplied therein will not be realized.

2

Sonia Syngal

CHIEF EXECUTIVE OFFICER

We grow purpose-led, billion-dollar

brands that shape people's way of life.

We have omni-strength inNorth America

and are partnering to amplify our reach. 4

Democracy

of StyleModern American

OptimismWork for a

Better RepublicPower of She

FY19 Net Sales

$8B$5B$2B$1B

FY19 E

-Commerce

Penetration

(1)23%25%24%44%

Known Active Customers

(2)

45M23M11M3M

We Grow Purpose-Led, Billion-Dollar Lifestyle Brands

THE POWER OF OUR BRANDS

(1) E commerce penetration is online net sales as a percentage of total net sales (2) R12 active global customer base as of February 2020 5

We have significant

opportunity to leverage our strengths to gain share 321

Retail Disruption

Shift in Discretionary Spend

Economic Outlook

6

Delivering What Matters Most

to Customers in a Disrupted Market 8%

CAGR growth in Active + Fleece

between 2017 -2019 (1)

HOW CUSTOMERS ARE DRESSING

Shift to HyperCasualization

>60% of consumers expect sustained increased usage of omni services (2)

HOW CUSTOMERS ARE SHOPPING

Seamless Omni Service

50%

Growth among big, trusted brands

during the pandemic (2)

HOW CUSTOMERS ARE FEELING

Importance of Purpose & Values

(1) The NPD Group / Consumer Tracking Service / U.S. Dollar Share, 12 Months ending January 2020

(2) Source: McKinsey & Company COVID-19 US Consumer Pulse Survey 6/15-6/21/2020. 2,006 consumers surveyed, sampled and weighted to match the US general population 18+ years

7

Broad Customer Appeal Gives Us Room to Grow

in the $194 Billion US Apparel Market (1)

Target and halo customers

segments represent ~80% of the U.S. apparel market

Customer-Centric

Inclusive, by Design

~170M known customers globally (3)

THE POWER OF OUR PORTFOLIO

This pres

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$16B

Multi-Branded

Largest Apparel

Retail Company in

America

(2) `PRYLN.YVUYBRE3Y NDBNULEVRNEVYN2E YGNPBNs_1~NBYRN EHY

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Scaled, Advantaged

Fulfillment + Supply Chain

•Substantial unit volumesdeliver product and logistics costadvantage •Use of automation and technology for efficiency, speed and flexibility •Engineering expertise to optimize operation

THE POWER OF OUR PLATFORM

STRIP 35%

(3)

MALL 32%

24%

Leading

Omni Platform

Gap Inc. is ranked #2 in U.S. apparel

e-commerce sales. (1)

Supported by ~3000

global store fleet that offers omni capabilities

1B+ Units

produced annually (2)

Leading Omni Platform and Scaled Operations

Allow Us to Win in a Changing Marketplace

STREET 8%

OUTLET CENTER 1%

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Gap Inc. has the Power to Deliver

OUR STRATEGY

ENDURING

CUSTOMER

RELATIONSHIPS

OMNI-EXPERIENCEPRODUCT LOVETEAM & VALUESBRAND POWER

LEAN & ADVANTAGED

OPERATIONS

10

Gap Inc. has the Power to Deliver

OUR STRATEGY

ENDURING

CUSTOMER

RELATIONSHIPS

OMNI-

EXPERIENCE

PRODUCT LOVETEAM & VALUES

•Grow Old Navy to $10B •Transform Gap •Double Athleta •Reposition Banana

Republic

BRAND POWER

LEAN &

ADVANTAGED

OPERATIONS

11 •Develop best-in-class loyalty program •Scale personalization, serving content and experiences across touchpoints

Gap Inc. has the Power to Deliver

OUR STRATEGY

BRAND POWERENDURING CUSTOMER RELATIONSHIPS

OMNI-

EXPERIENCE

PRODUCT LOVETEAM & VALUES

LEAN &

ADVANTAGED

OPERATIONS

12

Gap Inc. has the Power to Deliver

OUR STRATEGY

•Frictionless, unique, and mobile-enabled experience •Double digital penetration to ~50% BRAND POWEROMNI-EXPERIENCEPRODUCT LOVETEAM & VALUES

LEAN &

ADVANTAGED

OPERATIONSENDURING

CUSTOMER

RELATIONSHIPS

13

Gap Inc. has the Power to Deliver

OUR STRATEGY

BRAND POWERTEAM & VALUES

LEAN &

ADVANTAGED

OPERATIONSENDURING

CUSTOMER

RELATIONSHIPS

OMNI-

EXPERIENCE

•Grow share in right-to-win categories •Expand into new categories (e.g. Plus size, Gap Teen,

Intimates, Personal Care)

PRODUCT LOVE

14

Gap Inc. has the Power to Deliver

OUR STRATEGY

BRAND POWERTEAM & VALUES

ENDURING

CUSTOMER

RELATIONSHIPS

OMNI-

EXPERIENCE

PRODUCT LOVE

•Cost Transformation through re-engineered capabilities, real estate restructure and scaled strategic partnerships

LEAN & ADVANTAGED OPERATIONS

15

Gap Inc. has the Power to Deliver

OUR STRATEGY

BRAND POWER

ENDURING

CUSTOMER

RELATIONSHIPS

OMNI-

EXPERIENCE

PRODUCT LOVE

LEAN &

ADVANTAGED

OPERATIONS

•Performance culture anchored in creative excellence •Industry-leading impact across People, Planet and Community

TEAM & VALUES

16

Power Plan 2023

Power of our Brands

Grow four purpose-driven, billion-dollar lifestyle brands

Power of our Portfolio

Extend our customer reach across every age,

body and occasion through our collective power

Power of our Platform

Leverage our omni capabilities and scaled

operations and extend our engineered approach to cost and growth 17

Today's Agenda

Power of our Brands

Nancy Green -Head of Old Navy

Mark Breitbard-Head of Gap / Representing Banana Republic

Mary Beth Laughton -Head of Athleta

-BREAK -

Power of our Platform

John Strain -Head of Digital + Technology

Shawn Curran -Head of Operations

Creating Shareholder Value

Katrina O'Connell -Chief Financial Officer

Bobby Martin -Executive Chairman

-BREAK - Q&A 18

Nancy Green

PRESIDENT & CEO, OLD NAVY

...and we aspire to be America's Most Loved Brand.

We believe in the democracy of style.

20 Uniquely advantaged at the intersection of Value, Curated, and Fast sectors

Curated

Value Fast

Big fashion ideas with an

edited point of viewIncreasingly responsive supply chainAccessible pricing 21

Old Navyby the Numbers

#2

Apparel Brand Market Share,

#6 Apparel Retailer in the US (1) 45M

Known Active

Customers

(2) 75%

Strip, Outlet and Lifestyle

Locations; Highly Profitable

Store Base

4th

Largest Apparel

E-Comm Site

Thi

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(1) Net sales beginning in fiscal 2018 and beyond reflect the adoption of the new revenue recognition standard, which resulted in an increase of $280 million in net sales in the year of adoption (FY'18)

$8B brand today with a clear path to reach $10B by 2023 •Six straight years of sales growth with acceleration since 2016 •Sustain CAGR 2019
-2023 to reach $10B MIS MI% %IG

HGTSHGTMHGT8HGHS9

+2.6% +5.6% +5.7%

Net Sales CAGR

$10 (1) $B 23

Delivering the Democracy of Style

Win With Product

Acquire and EngageCustomers

Enhance Omni-channel Experiences +

Double E-commerce

New Store Growth

24

(1) Source: The NPD Group / Consumer Tracking Service / U.S. Dollar Share, 12 Months Ending July 2020

We are the #2 Apparel Brand and #6 Apparel Retailer AT 2.9% MARKET SHARE WE HAVE SIGNIFICANT SHARE OPPORTUNITY #2

APPAREL BRAND

MARKET SHARE IN THE U.S.

(1) #6

APPAREL RETAILER

MARKET SHARE IN THE U.S.

(1) 25
#1

Sweaters

#2

Dresses + Skirts

#1

Knit/Woven Tops

(non-active) #1 Pants (non-active) #1

Shorts

(non-active)

MAINTAIN BRAND SHARE

~$70 Billion Addressable Market (1)

Win with Product

Accelerate Active, Kids & Baby, and new category growth #3 Denim #5

Active

#2

Kids + Baby

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