Not only do 83 of people check their Prices for sending letterbox advertising Your articles will be delivered within download your onboarding kit at
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AUSTRALIA POST.
Letterbox
Advertising
Connect with
more people in more placesThe top 10 most e?ective advertising channels
according to consumers Better Connections: Less clutter, more engagement, Australia Post, July 2014. Creating Connections that matter: How Australians want to hear from brands,Australia Post and ADMA, October 2013.
Better Connections: How letterbox advertising engages and drives purchasing behaviour, Australia Post, October 2014.Reach more potential customers
with Australia's most e?ective form of advertising Australians like receiving mail. Not only do 83% of people check their letterbox daily,* they say receiving a catalogue or flyer is the most e?ective way to influence their purchasing decisions.And they're not
only saying it, they are doing it - in the last 12 months, 42% of Australians purchased something as a result of receiving letterbox advertising. Letterbox advertising using Australia Post's Unaddressed Mail is a simple and e?ective way to send catalogues, flyers and other promotional material. Whether you want to reach people all over Australia, or target businesses or consumers in your local area, we can help you maximise your campaign results. 1Catalogues and flyers
62%2
TV advertising
52%3
Press advertising
40%4
Radio advertising
32%5
Personalised direct mail
29%6
Email marketing
25%7
Outdoor advertising
23%8
Social media advertising
17% 9Online display advertising
12% 10Tele-marketing
4%Metropolitan,
regional and rural addresses.Secure apartment
blocks and high rise buildings.Post O?ice Boxes.
ReachLetterbox advertising with Australia Post
can help you reach more Australians than with any other advertising channel.Australia Post can give you
access to up to 11.3 million letterboxes for community notices or up to 8.6 million letterboxes for other advertising, including the advantages of:With Australia Post you get
reach, cut-through and reliabilityAustralia Post has access to 11.3 million delivery points nationally - including 2.7 million delivery points that
bear the message "No Advertising Material", or similar words. These additional 2.7 million delivery points
can only be accessed for community notices, where delivery is accepted by law. For addresses that accept
advertising, Australia Post can provide access to 8.6 million letterboxes. "Unaddressed mail is an extremely e?ective advertising medium. For many of our clients it is a core component of their marketing mix, providing extensive reach all over Australia to ultimately drive both increased customer frequency and incremental customer count growth."Kahn Barlow, General Manager, Domino's Direct
Cut-through
Being delivered with regular
addressed mail means your catalogues and flyers are more likely to be taken into the house and read.83% of people take the
catalogues, flyers and brochures they receive with normal addressed mail into the house.Reliability
Delivery by Australia Post's
trusted network means you can be assured your letterbox advertising is being delivered exactly as you specified.Address data is based on fact,
not assumptions, and is updated regularly. This helps you to reduce advertising wastage, by printing only the quantities you need. "Any marketer familiar with direct marketing knows the value of delivery with Australia Post. It's reliable, accurate and provides exceptional cut-through."Jamie Bakewell, Owner/Principal, Letterbox Deals
Better Connections: How letterbox advertising engages and drives purchasing behaviour,Australia Post, October 2014.
Pricing guidelines
Prices for sending letterbox advertising
with Australia Post are based on the size, weight, destination, quantity of articles and service type.To help you quickly take advantage of tactical
marketing opportunities, a premium service is also available. Your articles will be delivered within7 business days of booking, in comparison to
15 business days with the standard service.
Click here for pricing
You can send a range of
material with Australia PostSmallLarge
Maximum weightUp to 100gUp to 100g
Minimum size88 x 138mm -
Maximum size130 x 240mm260 x 360mm
Maximum thickness5mm20mm
ShapeRectangularRectangular
Common examplesDL (110 x 220mm)C5 (162 x 229mm)
C6 (114 x 162mm)B5 (176 x 250mm)
B6/C4 (125 x 324mm)
C4 (229 x 324mm)
B4 (250 x 353mm)
Articles outside the above specifications require approval by Australia Post prior to booking and delivery.