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rapyd.net

European

eBook

Introduction 3

Ecommerce Trends 4

Payment Trends 5

France

- Economic Overview, eCommerce Trends, Payment Trends 6

Germany

- Economic Overview, eCommerce Trends, Payment Trends 9 Italy - Economic Overview, eCommerce Trends, Payment Trends 12

Netherlands

- Economic Overview, eCommerce Trends, Payment Trends 15

Poland

- Economic Overview, eCommerce Trends, Payment Trends 18

Russia

- Economic Overview, eCommerce Trends, Payment Trends 21
Spain - Economic Overview, eCommerce Trends, Payment Trends 24

Sweden

- Economic Overview, eCommerce Trends, Payment Trends 27

United Kingdom

- Economic Overview, eCommerce Trends, Payment Trends 30

Table of Contents

1 2

Economic Overview

6 [1] All statistics from

Worldometer:

Link [2] IMF World Economic

Outlook, 2019:

Link [3] European Commission: Link [4] EEA, European Free Trade

Association:

Link [5] European Free Trade

Association:

Link [6] Commonwealth of

Independent States:

Link 9 tensions rise.

Ecommerce Trends

[7] eMarketer: Link [8] eCommerce News: Link [9] Statista: Link [10] Eastern Europe & CIS, PPRO: Link 10 11 12

European payments infrastructure

2012.
16 [11] Westen & Central Europe, PPRO: Link [12] Eastern Europe & CIS,

PPRO, ibid.

[13] Eastern Europe & CIS,

PPRO, ibid.- where in the text?

[14] SEPA, European

Commission:

Link [15] Faster payments: Link [16] Bankgirot: Link [1] World Bank: Link [2] World Bank: Link [3] Eurostat: Link [4] World Bank: Link [5] World Bank: Link [6] World Bank: Link [7] International

Telecommunications Union:

Link [8] Spotlight, World Bank: Link [9] World Bank: Link [10] World Bank: Link 82.4%
87%
phone 1

France

2

66.987

$ 41,463

Population:

6

GDP per capita

94%
41%
9 10

Key Statistics At A Glance

[11] Statista: Link [12] Statista, ibid. [13] Statista, ibid. [14] Statista, ibid. [15] Global Connected Commerce

Report 2016, Nielsen:

Link [15] World Bank: Link [16] Statista, ibid. [17] Statista, ibid. [18] Missing

France

Fashion

Toys, hobby & DIY

Electronics & media

Furniture & appliances

Food & personal care33%

20% 19% 17% 11%

Ecommerce Trends

$42,674m$949.80 ӯїѕіўӰ

Ecommerce

revenue 11

Ecommerce

users 12

Average Ecommerce

revenue per user 13

8% ӯїѕіѝӸїјӰ

Percentage of

population making online purchases 15

Cross-border

online purchases (percentage of total) 14

Projected ecommerce

revenue compound annual growth rate (CAGR) 17

Ecommerce growth

rate 16 3%

Popular Payment Methods

Sources: Consumer

Technographics Global Online

Benchmark Survey (Part 1),

2019

© 2019 Forrester Research, Inc.

All of Forrester"s Technographics

internal use only. Any external distribution is strictly prohibited.

France

Credit card

Cash

PayPal

Debit or ATM card

Check/cheque

Direct debit from checking/chequing account

Merchant gift card

Bank transfer

MasterPass by MasterCard

Cash on delivery (COD)

Pre-paid debit card

Visa Checkout

Amazon Pay

Apple Pay

Google Pay

None of these

Paylib

Bitcoin

PaySafeCard61%

54%
45%
43%
36%
1%

1%2%2%3%3%4%5%5%6%7%9%16%18%

[19] World Bank: Link [20] World Bank: Link [21] World Bank: Link [22] World Bank: Link [23] International

Telecommunications

Union:

Link [24] Spotlight, World Bank: Link [25] World Bank: Link [26] World Bank: Link

89.74%

89%
phone

Germany

19 20

82.927

$ 48,195

Population:

21
22

GDP per capita

99%
53%
26
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