4 Introductory exercises 5 Quick lettering-the method 8 Numbers 9 Letters 14 Words write nice block letters how to draw numbers and letters quickly
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EASY LETTERING FOR SINGS AND POSTERS
a learning element for staff of consumer cooperatives international labour office, geneva© MATCOM 1978-2001
by Lars JosefsonMATCOM
Material and techniques for cooperatives management training The MATCOM Project was launched in 1978 by the International Labour Office, with the financial support of Sweden. In its third phase (1984-1986) MATCOM is financed by Denmark, Finland and Norway. In collaboration with cooperative organizations and training institutes in all regions of the world, MATCOM designs and produces material for the training of managers of cooperatives and assists in the preparation of adapted versions for use in various countries. MATCOM also provides support for improving the methodology of cooperative training and for the training of trainers. Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention. For reproduction, adaptation or translation, application should be made to ILO Publications, International Labour Office, CH-1211 Geneva 22, Switzerland. The International Labour Office welcomes such applications.Copyright © International Labour Organization
CONTENTS
A nice shop
2Some practical advice
4Introductory exercises
5Quick lettering-the method
8Numbers
9Letters
14 Words 17Signs and posters
24You enter a nice shop. The first things that catch your attention are the attractive posters and price signs here and there in the shop. They function as "silent salesmen", and they-are very effective. If they are well made, they give quick information to the customers, and they may even "sell" the goods by themselves. We realize that these posters and signs must be veryimportant aids for the customers and for the shop personnel. The big posters that you see in co-operative shops are sometimes prepared by professional draftsmen, and then printed and distributed for use in all co-operative retail shops. But very often the signs and posters, especially the smaller ohes and those used for special displays, must be prepared by the shop staff. So someone in the shop must be able to write nice block letters.If they are not nice, customers will have a bad impression of the shop. This booklet will help you to learn how to write nice block letters. It is easy to learn. Don't say you have no talent for it! Already after the first hour of practice you will see your progress.