the basis of available records from Lübeck and Genoa in the second half of the fourteenth century, that the total value of the Hanseatic trade then represented as
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Working Paper 18-021
Working Paper 18-021
Copyright © 2017
by Sophus A. Reinert and Robert Fredona Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It maynot be reproduced without permission of the copyright holder. Copies of working papers are available from the author.
1MerchantsandtheOriginsofCapitalism
SophusA.ReinertandRobertFredona
contracts whathecalledthe"sedentary 2Italy,boretheclearmarksofGras's
such"sedentary presentedthecaseforsucharevolution (morebroadlyunderstood)evenearlier. Themedieval"commercialrevolution" - nottobeconfusedwithEarlyModern it(e.g.Roseveare1991) - sawtheinvention, diffusion,orearliestperfectionofholding 3 transformationof work.This preͲIndustrialglobalcapitalism.THECOMMERCEOFTHEMEDITERRANEAN
beenenrichedinthisway,therebyshattering theunityoftheRomanMediterraneanasa 4 wealthͲgeneratingprovinces 1291,expansioninthefifteenthcentury - theIndianOceaninthe1490s(Chaunu1995) - themasteryofglobaltrade,fromaEuropean perspective, begantheprocessofcreatingmaritime zoneforEuropeanmerchantactivity. where 5 includingeconomic locusoflongͲdistance andultimatelysouthernEngland(Brunet bysmallmerchant EasternMediterranean - placeslikeGenoaandVenice,withcommandingpositionsonthe TyrrhenianandAdriaticSeas,andcitiesalongtheItaliancoastlikeAmalfi - thathadthefirst 6 Venice,Genoa,andPisahadalreadyestablishedextensivenetworksofsuchcolonies - often theArabic neighborhoodsorcitydistricts,asat
Constantinople - allalongtheMediterraneanbasin.
traders(Constable2003).The THECOMMERCEOFEUROPE
Ages.Originallylocalorregional
7 banditsandwolvesto werethoseofFlandersand geographicalposition - thereFlemishclothdealers,bearingwoolandlinenclothfrom the thegoodsofItalyandtheMediterraneantrade - andbecauseoftheprotectionprovidedthem disputeresolution,inspiredconfidencein used suchthatcreditcouldreliablybeextendedat onefairanddebtpaidbackatanother(Bautier 8Italy(andthustheWestͲEasttrade)
had tradeandestablishcoloniesthere;andbythe andaroundtheNorthandBalticSeas - stretchingfromLondonandBergentoBrugesand LübeckandontoNovgorodinRussia - allowedmerchantsfromNorthernGermanyto easternBalticand 9 regionseast(HammelͲ fifteenthCOMMERCIALINNOVATIONS
dicambioordipagamento,a century,andinuse - largelyunchanged - untiltheeighteenth.Cashlessexchangeshad butthebillof suchbills 10 companieswereabletomakeextensiveItalygivethePopeprofitsfrom
andthoseinneedofit. appearslargely contractsthat 11 hademergedandmerchants,originallyinTuscany,hadturnedinsuranceintoamatterof
mathematizationof avoidcatastrophicloss.Between1390and 12 ofthenecessarycapitalforthecommercialseavoyage;anactiveinvestor - atraveling commercialexpertise - putsup activitiesmustalways earlycreationofapublicdebtto capturein calledacompagnia,relatedtoourown word"company",anditsmemberscompagni. personor 13 underlargely lackofa alsocreated - unlikethemoderncorporation - unlimitedpersonalliabilityinthepartners,even liability(Melis1991). managerinsteadofatrader,and was,notcoincidentally,thesame:ragione, fromtheLatinratio,acount,anaccounting,a significantsize - 14 withahomeoffice,distantbranches(filiali),directors,partners,agents,andemployees - theSieneseSalimbenecompany,tocomplex usingthesoͲcalled"doubleentry"(MERCANTILECULTUREANDARTEFACTS
literacyrateofaround80percent 15 behindbyearlyRenaissancemerchants - menlikeVillanihimself,whowasafactor(business thefirstdecadeofthefourteenth century(Luzzati1969) - andbythesuperͲabundanceofbusinessrecordsleftbehindbytheir and2001).
giventhecultureoutof "marchandsconteurs", recorded 16 (Branca1986:1Ͳ99).Moreaproposofthe geographyofthelongͲdistancemerchant'sworld,inwhichinformationusefultomerchants - traderoutes;distances;localcurrencies, dutiesandtariffs;carriagecosts - wascompileddirectlyorsecondͲhandfromcorrespondents fromtheItaliancolonyof kilometersaway(Evans1936). evenfragmentary.Morecomplete 17 last75years manuscriptsthroughwhichitispossible totracethebusinesses - predominantlywool manufacturingandexport - ofonebranchofFlorence'sMedicifamily.ThemostimportantRaffaello(d.1555),andhis
Constantinople)andtoBursa(at
andtheOttomancities nopartners 18 similarinterestsintheLevanttrade. 1 withHarvardBusinessSchool'sfirstdeanEdwinF.Gay(Brun1930).Datini,whoachieved
MerchantofPrato(1957),leftbehindasuperabundanceofrecords - over600accountbooks, exchange - thatisunparalleled hereturnedto multinationaltradingcompaniesofthe 19 pettymerchantsofPratointhesameperiod,who keptonlyrudimentaryaccounts,dealtwith devoutandleft ofhiscontemporaries, the"spirit"ofcapitalismdidnot calculationofprofitfirst becamewidespread(Lehmann1993).Althoughthelargerquestionof"spirit" - acultural ratherthanempiricalone - remainsmoot,capitalismasitdevelopedinthemedievalWestdid prohibitionandthejustpricedoctrine. 20 theThird regularlysubjectedtorhetorical innovativedoctrines (Spicciani minimal.Similarly, price(DeRoover1958).Thatsaid,certainessentialstaplegoods,likegrain - subjectto 21unpredictablecropfailures,andthuslifeordeathmattersforrulersandtheirsubjects - were localmerchantsandindustriesincluding
VENICE:MERCHANTSANDTHESTATE
intervention, andfortifying andthestartofOttomanencroachment, 22dustastheforemostmediumofexchangeforhighpaymentsinEurope,theVenetianDucat - firstmintedin1285 - wasrapidlyusedandcopiedthroughouttheEasternMediterraneanand, thepremiergoldcoinofEurope(Laneand thestartofthethirteenthcentury - when,in1204,DogeEnricoDandolodiverted theFourth CrusadetosackConstantinople - itconspicuouslyrivaledorequaledtheEasternEmpiredueto expansionintheTerraferma,speduponly intheseventeenthcentury,whenNorthwestern sidesteppingthe mercantileemulation(Reinert2011). tradewereintimately 23
locallyorfrom as interestsoftheVenetianpatriciate
THESCALEOFMERCANTILEENTERPRISES
24overtheMediterraneanworld - Pisa,Venice,Naples,Barletta,Sicily,Sardinia,Mallorca,Tunis, Cyprus,andRhodes - andemployed90salariedagents.Bycomparison,thepapacyinAvignon,
1988).
25prowess - Ͳinsulatingthecentralcompanyfromlosses,incentivizingbranchmanagersto increaseprofits,requiringtheregularpresentationoffinancialstatements - andthatitsfailure,
CONCLUSION
26MiddleAges,buthissearchforcauses - fromthecultivationofryetothecentralizationofthe Papalchurch - largelyoverlooksthepatentcauseofEurope'sdistinctlatemedievalprosperity, be,firstofall,tospeakofmerchants. Renaissance,wehaveshownhowthemerchant - Gras's"sedentarymerchant",freedfromthe medieval"commercialrevolution" - emergedasatrulyglobalfigure.Then,asnow,merchants 27
developmentoftheWest. orRenaissance - toseeacitylikeBrugesorlikeVenice - was,wemaysaywithcrystalline 28
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