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Working Paper 18-021

Working Paper 18-021

Copyright © 2017

by Sophus A. Reinert and Robert Fredona Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may

not be reproduced without permission of the copyright holder. Copies of working papers are available from the author.

1

MerchantsandtheOriginsofCapitalism

SophusA.ReinertandRobertFredona

contracts whathecalledthe"sedentary 2

Italy,boretheclearmarksofGras's

such"sedentary presentedthecaseforsucharevolution (morebroadlyunderstood)evenearlier. Themedieval"commercialrevolution" - nottobeconfusedwithEarlyModern it(e.g.Roseveare1991) - sawtheinvention, diffusion,orearliestperfectionofholding 3 transformationof work.This preͲIndustrialglobalcapitalism.

THECOMMERCEOFTHEMEDITERRANEAN

beenenrichedinthisway,therebyshattering theunityoftheRomanMediterraneanasa 4 wealthͲgeneratingprovinces 1291,
expansioninthefifteenthcentury - theIndianOceaninthe1490s(Chaunu1995) - themasteryofglobaltrade,fromaEuropean perspective, begantheprocessofcreatingmaritime zoneforEuropeanmerchantactivity. where 5 includingeconomic locusoflongͲdistance andultimatelysouthernEngland(Brunet bysmallmerchant EasternMediterranean - placeslikeGenoaandVenice,withcommandingpositionsonthe TyrrhenianandAdriaticSeas,andcitiesalongtheItaliancoastlikeAmalfi - thathadthefirst 6 Venice,Genoa,andPisahadalreadyestablishedextensivenetworksofsuchcolonies - often theArabic neighborhoodsorcitydistricts,asat

Constantinople - allalongtheMediterraneanbasin.

traders(Constable2003).The THE

COMMERCEOFEUROPE

Ages.Originallylocalorregional

7 banditsandwolvesto werethoseofFlandersand geographicalposition - thereFlemishclothdealers,bearingwoolandlinenclothfrom the thegoodsofItalyandtheMediterraneantrade - andbecauseoftheprotectionprovidedthem disputeresolution,inspiredconfidencein used suchthatcreditcouldreliablybeextendedat onefairanddebtpaidbackatanother(Bautier 8

Italy(andthustheWestͲEasttrade)

had tradeandestablishcoloniesthere;andbythe andaroundtheNorthandBalticSeas - stretchingfromLondonandBergentoBrugesand LübeckandontoNovgorodinRussia - allowedmerchantsfromNorthernGermanyto easternBalticand 9 regionseast(HammelͲ fifteenth

COMMERCIALINNOVATIONS

dicambioordipagamento,a century,andinuse - largelyunchanged - untiltheeighteenth.Cashlessexchangeshad butthebillof suchbills 10 companieswereabletomakeextensive

ItalygivethePopeprofitsfrom

andthoseinneedofit. appearslargely contractsthat 11 hademergedandmerchants,originallyin

Tuscany,hadturnedinsuranceintoamatterof

mathematizationof avoidcatastrophicloss.Between1390and 12 ofthenecessarycapitalforthecommercialseavoyage;anactiveinvestor - atraveling commercialexpertise - putsup activitiesmustalways earlycreationofapublicdebtto capturein calledacompagnia,relatedtoourown word"company",anditsmemberscompagni. personor 13 underlargely lackofa alsocreated - unlikethemoderncorporation - unlimitedpersonalliabilityinthepartners,even liability(Melis1991). managerinsteadofatrader,and was,notcoincidentally,thesame:ragione, fromtheLatinratio,acount,anaccounting,a significantsize - 14 withahomeoffice,distantbranches(filiali),directors,partners,agents,andemployees - theSieneseSalimbenecompany,tocomplex usingthesoͲcalled"doubleentry"(

MERCANTILECULTUREANDARTEFACTS

literacyrateofaround80percent 15 behindbyearlyRenaissancemerchants - menlikeVillanihimself,whowasafactor(business thefirstdecadeofthefourteenth century(Luzzati1969) - andbythesuperͲabundanceofbusinessrecordsleftbehindbytheir and

2001).

giventhecultureoutof "marchandsconteurs", recorded 16 (Branca1986:1Ͳ99).Moreaproposofthe geographyofthelongͲdistancemerchant'sworld,inwhichinformationusefultomerchants - traderoutes;distances;localcurrencies, dutiesandtariffs;carriagecosts - wascompileddirectlyorsecondͲhandfromcorrespondents fromtheItaliancolonyof kilometersaway(Evans1936). evenfragmentary.Morecomplete 17 last75years manuscriptsthroughwhichitispossible totracethebusinesses - predominantlywool manufacturingandexport - ofonebranchofFlorence'sMedicifamily.Themostimportant

Raffaello(d.1555),andhis

Constantinople)andtoBursa(at

andtheOttomancities nopartners 18 similarinterestsintheLevanttrade. 1 withHarvardBusinessSchool'sfirstdean

EdwinF.Gay(Brun1930).Datini,whoachieved

MerchantofPrato(1957),leftbehindasuperabundanceofrecords - over600accountbooks, exchange - thatisunparalleled hereturnedto multinationaltradingcompaniesofthe 19 pettymerchantsofPratointhesameperiod,who keptonlyrudimentaryaccounts,dealtwith devoutandleft ofhiscontemporaries, the"spirit"ofcapitalismdidnot calculationofprofitfirst becamewidespread(Lehmann1993).Althoughthelargerquestionof"spirit" - acultural ratherthanempiricalone - remainsmoot,capitalismasitdevelopedinthemedievalWestdid prohibitionandthejustpricedoctrine. 20 theThird regularlysubjectedtorhetorical innovativedoctrines (Spicciani minimal.Similarly, price(DeRoover1958).Thatsaid,certainessentialstaplegoods,likegrain - subjectto 21
unpredictablecropfailures,andthuslifeordeathmattersforrulersandtheirsubjects - were localmerchantsandindustriesincluding

VENICE:MERCHANTSANDTHESTATE

intervention, andfortifying andthestartofOttomanencroachment, 22
dustastheforemostmediumofexchangeforhighpaymentsinEurope,theVenetianDucat - firstmintedin1285 - wasrapidlyusedandcopiedthroughouttheEasternMediterraneanand, thepremiergoldcoinofEurope(Laneand thestartofthethirteenthcentury - when,in1204,DogeEnricoDandolodiverted theFourth CrusadetosackConstantinople - itconspicuouslyrivaledorequaledtheEasternEmpiredueto expansionintheTerraferma,speduponly intheseventeenthcentury,whenNorthwestern sidesteppingthe mercantileemulation(Reinert2011). tradewereintimately 23
locallyorfrom as interestsoftheVenetianpatriciate

THESCALEOFMERCANTILEENTERPRISES

24
overtheMediterraneanworld - Pisa,Venice,Naples,Barletta,Sicily,Sardinia,Mallorca,Tunis, Cyprus,andRhodes - andemployed90salariedagents.Bycomparison,thepapacyinAvignon,

1988).

25
prowess - Ͳinsulatingthecentralcompanyfromlosses,incentivizingbranchmanagersto increaseprofits,requiringtheregularpresentationoffinancialstatements - andthatitsfailure,

CONCLUSION

26
MiddleAges,buthissearchforcauses - fromthecultivationofryetothecentralizationofthe Papalchurch - largelyoverlooksthepatentcauseofEurope'sdistinctlatemedievalprosperity, be,firstofall,tospeakofmerchants. Renaissance,wehaveshownhowthemerchant - Gras's"sedentarymerchant",freedfromthe medieval"commercialrevolution" - emergedasatrulyglobalfigure.Then,asnow,merchants 27
developmentoftheWest. orRenaissance - toseeacitylikeBrugesorlikeVenice - was,wemaysaywithcrystalline 28

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