Bei Heslin (1997), Bei and Widdows (1999) According to Bei Heslin (1997), product knowledge is the consumer's knowledge of terminology, attributes, and
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Bei Heslin (1997), Bei and Widdows (1999) According to Bei Heslin (1997), product knowledge is the consumer's knowledge of terminology, attributes, and
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The importance of consumer knowledge in brand extension evaluations In Bei and Heslin's (1997) research, they found that consumers who choose
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Litigation attorney Brian Heslin is quoted in an article entitled "BP Under The Justice Department will investigate whether there was prior knowledge of
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