Information Management and Business Review (ISSN 2220-3796) Vol 8, No 4, pp 52-63, August 2016 Assessing the Factors Influencing Service Innovation
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Abstract: This study aims to examine the predictive effect of enterprise education, perceived social norms, entrepreneurial motivations, perceived structural
[PDF] Information Management and Business Review (ISSN 2220-3796
Information Management and Business Review (ISSN 2220-3796) Vol 8, No 4, pp 52-63, August 2016 Assessing the Factors Influencing Service Innovation
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Information Management and Business Review (ISSN 2220-3796
This paper also advances managers` knowledge about creating and exploiting brand awareness, credibility, perceived quality, attitudinal loyalty and behavioural
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