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PR

THE IKEA

CATALOGUE

2018

Make room for life

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Welcome to a new

IKEA Catalogue!

Regardless of wallet size or living space, 2018 is about enabling you to make more room for the things you love in your life - to help you get a few steps closer to your dream home. So, we couldn't be more excited to share with you smart interior design, clever products, intriguing sto ries about what goes on in the world, and how we innovate for a better life at home. Discover hands-on tips and ideas, great product offers with even lower prices, and fresh future designs to look out for. Jump straight into it, and indulge in a new world of the IKEA Catalogue 2018.

Catalogue theme

We're wrapping the entire catalogue in

the context of a theme: . It's about looking beyond the walls of your home and not letting them determine what you want it to be. It prompts you to ask yourself what it is you want more room for in your life - whether it be friends and family, nature, relaxation, or maybe a bit extra room to do nothing at all.

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Cover

We invite you into a living room that is lived

in, inspiring and vibrant. From front, to inside and back cover, we're showing the same room with many moments. Just the way life is. We want to share the passion we have for life at home. It's joyful and warm - a space that ex- presses who you are. At times, it's welcoming and loud, while others intimate and silent.

The digital

experience

The digital IKEA Catalogue brings our rooms

and ideas to life. Get closer to the reality behind our feature stories, place products in your physical home with augmented reality, home furnishing knowledge from dreams to doing. The new, more intuitive navigation the rooms that get you excited and the ide as that empower you.

Ranking at the top amongst lifestyle apps

on AppStore - get the full-blown experience straight from your sofa at home with Apple

TV, browse it on your tablet or smartphone

anywhere, or of course on your laptop or desktop.

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More inspiration,

quick & easy

This year the digital IKEA Catalogue wants

to be more inspirational rather than inform ative. First impressions are everything, and we want this one to be enthusiastic and optimistic.

The main introduction welcomes you with

the most exciting and newsworthy content to instantly enjoy. The colourcoded naviga- what you're looking for, while always being just one click away from more in-depth con tent and products.

Tablet, desktop

and laptop viewMobile viewquotesdbs_dbs11.pdfusesText_17