Football sponsorship brings benefits to brands eager to break into new markets This may declining since 2018 Manchester United Real's kit sponsors, Adidas, benefit from the best brand recall of 51 , standards is due for a downturn
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[PDF] Sports Sponsorship: Getting what you pay for? - Brand Finance
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Brand Finance Sports Sponsorship May 20191.
Whitepaper
Sports
Sponsorship:
Getting what
you pay for?Sponsorships in world football continue to soar with the likes of Arsenal and Manchester City receiving lucrative new kit sponsorships for the 2019/20 seasons.
Whilst acting as a club"s shirt sponsor or kit manufacturer may bring a brand widespread exposure, top clubs such as Manchester United sponsors. Are all these deals worth it?
Brand Finance market research suggests that certain sponsors may be overpaying to be associated with their respective clubs whilst others are getting money.
There are certainly can be derived from sponsorship, but the prior research can result in a low return on investment
Bryn Anderson
Director,
Brand Finance
Brand Finance Sports Sponsorship
May 2019
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