[PDF] FACTORS INFLUENCING COSMETICS PURCHASE INTENTION IN PDF v7-n1-4.pdf

Abstract: The purpose of this study is to examine the factors affecting beauty bloggers' credibility and how credibility itself influences cosmetic purchase

indicated that the most significant factors influencing purchase intention of cosmetics is argument quality, followed by source credibility, quantity of review,

[PDF] Factors Influencing Consumer Purchasing Behavior of - DiVA

5 jui 2019 · This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned

[PDF] A Study on Factors Influencing the Purchase of Beauty Care

This article aims to discover how the marketing mix and demographical factors influence the brand preference and purchasing behavior of beauty care products

[PDF] Effective Factors on Purchasing Intention of Cosmetics and Health

affect of all the four factors on the consumers' intention to buy cosmetics and/or health products in Tehran city Key Words: Marketing Mix, Psycho-personal

[PDF] A STUDY ON THE FACTORS AFFECTING THE BUYING - IJCRT

Key words: Buying behaviour, Cosmetic industry, social media, brand, purchasing factors of cosmetics 1 INTRODUCTION: 1 1 Cosmetic Industry: Indian cosmetic

[PDF] A Study on Factors Influencing Purchase Behavior of Skin Care

The companies dealing with cosmetics are very much interested in knowing the many factors which influences the buying behav- ior Objectives of the study: 1