(1) Iceberg theory of culture (Hall 1976) 5 culture, seen as stable spaces o the map and permanent in time seems Edward Hall: The Silent Language (1959
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[PDF] The Cultural Iceberg
In 1976, Edward T Hall suggested that culture was similar to an iceberg He proposed that culture has two components and that only about 10 of culture (
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Visible Cultural Expressions Language decision-making models, friendship, designation of Adapted from Edward T Hall's Cultural Iceberg Model (1976)
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In 1976, Hall developed the iceberg analogy of culture If the culture of a society was the iceberg, Hall reasoned, than there are some aspects visible, above the
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(1) Iceberg theory of culture (Hall 1976) 5 culture, seen as stable spaces o the map and permanent in time seems Edward Hall: The Silent Language (1959
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Les relations interpersonnelles Le modèle de Hall La culture est comparable à un iceberg, car elle comporte une partie visible et une partie cachée (Edward T
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Workshop Intercultural Awareness
M. Strasser
1 2 "Rich points" in intercultural communication 3 4 (1) Iceberg theory of culture (Hall 1976) 5What makes me unique? - Disadvantages
of the iceberg theory of differences between one native and one foreign culture, seen as stable spaces o the map and permanent in time seems too reductionist. Such a view of intercultural communication research dosen't reflect the complexities of a post-colonial, global age in which people live in multiple, shifting spaces and partake of multiple years the traditional binary tradition of Us vs Them in intercultural communication will be replaced by the notion that in a networked, interdependent world theOther is in Us and We are in the Other.
Claire Kramsch (2001: 2005): Intercultural communication (2) The "rucksack͞ model of culture 11Intercultural communication
12 communication." Edward Hall: The Silent Language (1959; 169) "Hotspots"/"Rich points" in intercultural communication 13 difficulty, their complexity, their inability to fit into the resources you use to make sense out of the world. points (Agar, 1991). Rich points are rich because of the intricate web of associations and connotations that they carry with them, webs that have no corresponding echoes in your own language. Rich the locations in discourse where major cultural differences are signalled.Agar: The intercultural frame (1994, 231f.)
Hotspots (Heringer, 2012)
Example: invitations
14AE Think of other hotspots. What do you have
to consider? 15A few hotspots
Cultural differences likely to cause
miscommunication 16 turn-taking) collectivism, religionJuliane House (1999: 82): Sensitivity
training 17 correctly. Try to clarify problems immediately. your dialogue partner to lose face. utterances/situations that may have been misunderstood.A questionnaire
18Adapted from Losche/Püttker (2009: 181f.)
Sterotypes
19 "pictures in our heads" (Nachbar and Lause, 1992) of a particular group" (Leyens et al., 1994; Smith andBond, 1994)
Stereotypes - prejudices
20 other/Stereotypes - prejudice - discrimination
21affective aspect of human attitudes to groups of people. judgment without sufficient warrant" discrimination: "prejudice in action"; "any conduct based on a distinction made on grounds of natural or social categories, which have no relation either to indivudual capacities or merits, or to the concrete behaviour of the individual person" (UN Publications 1949)
Culture shock
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