[PDF] [PDF] Learning Paths - Adobe Digital Learning Services

[PDF] Learning Paths - Adobe Digital Learning Services

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developer-level Campaign courses A er completing this course, you will be able to: • Explore the features and UI of Adobe Campaign v7 • Implement marketing 

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Learning Paths

Adobe Digital Learning Services

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Legend

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness

Analysts

Campaign

Managers

Marketing

AnalystsWeb AnalystsDevelopersSystem

Admins

Technical

Leads Accelerate Customer Engagement with Personalized, Multi-Channel Marketing Programs3 daysٮٮٮٮٮٮٮ Create Reports and Visualizations Using Adobe Analytics I (formerly known as Create Reports and Visualizations Using Adobe Analytics II (formerly known as

Additional Courses

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Audience Manager

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness UsersMedia Agency

Analysts

Marketing Managers

& Analysts

Operations

Managers & Analysts

Personalization

Managers & Analysts

Accelerate Customer Engagement with Personalized, Multi-Channel

Legend

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Campaign Classic V8

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness UsersSystem AdministratorsDevelopers

Accelerate Customer Engagement with Personalized, Multi-Channel Design & Orchestrate Marketing Campaigns Using Adobe Campaign Classic

Additional Courses

Legend

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Campaign Standard

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness UsersSystem AdministratorsDevelopers

Accelerate Customer Engagement with Personalized, Multi-Channel

Legend

Adobe Journey Optimizer

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness UsersSystem AdministratorsDevelopers

Additional Courses

Spotlight: Drive Brand Engagement in New Ways with Adobe Journey ©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Commerce Cloud

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness UsersBack-End DevelopersFront-End

Developers

Architects &

ConsultantsDev Ops

Build and Manage an Online Store Using Adobe Commerce (formerly known Magento: Page Builder for Business Users24 hrsٮٮ

Additional Courses

Magento B2B for Business Users4 hrs

Getting Started with JavaScript Development16 hrs

Adobe Commerce: Magento Business Intelligence (MBI)5 ½ hrs Spotlight: Introduction to Managing Your Magento Store2 hrs

Legend

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Experience Cloud

Courses Listed in Recommended OrderInstructor LedOn DemandProject

Managers

Content

Managers

Marketing &

Campaign

Managers

Optimization

Managers

Technical

LeadsDevelopersSystem

Administrators

Accelerate Customer Engagement with Personalized Multi-Channel

Legend

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager: Assets

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness UsersPower UsersArchitectsTechnical UsersDevOps

Accelerate Customer Engagement with Personalized, Multi-Channel Marketing Programs3 daysٮٮٮٮٮ

Additional Courses

Spotlight: Deliver Intelligent Image Crops and Swatches with Dynamic Media in Adobe

Experience Manager Assets1 hrٮٮ

Spotlight: Make Metadata Work for Your Business in Adobe Experience Manager Assets45 minsٮٮ

Legend

OR OR ©2023 Adobe. All Rights Reserved. Adobe Confidential.

Legend

Courses Listed in Recommended OrderInstructor LedOn DemandContent AuthorsArchitectsFront-End

DevelopersBack-End DevelopersDevOps

Accelerate Customer Engagement with Personalized, Multi-Channel

Marketing Programs3 daysٮٮٮٮٮ

Transition an Existing Implementation to Adobe Experience Manager as a Configure and Maintain AEM as a Cloud Service (New Cloud Service Deploy Using Cloud Manager for AEM As a Cloud Service. (Upgrading to Cloud

Additional Courses

Create and Manage DITA Content 16 hrsٮ

Spotlight: Get to Market Fast with Adobe Experience Manager Sites1.5 hrsٮٮٮٮٮ Spotlight: Build Single Page Applications with Adobe Experience Manager1.5 hrsٮ Spotlight: Deliver Headless Experiences with Adobe Experience Manager1.5 hrsٮ Spotlight: Empower Business Users in a Headless Implementation with GraphQL(AEM Sites)1 hrٮٮ OR OR ©2023 Adobe. All Rights Reserved. Adobe Confidential.

Legend

Courses Listed in Recommended OrderInstructor LedOn DemandMarketerData

Analyst

Data

Steward

Data

Architect

Data

Scientist

Data

Engineer

Application

Developer

Additional Courses

Spotlight: Orchestrating Customer Journeys Powered by Experience Spotlight: Explore Application Services Powered by Adobe Experience Spotlight: Managing Real-time Customer Profiles in Adobe Experience ©2023 Adobe. All Rights Reserved. Adobe Confidential.

Legend

Additional Courses

Recommended

OrderCourse NameNoteInstructor LedOn DemandMarketerMarketing

Manager

System

AdminData Analysts

1MarketoCore Concepts IRecommended to help users prepare for the Adobe

2MarketoCore Concepts IIRecommended to help users prepare for the Adobe

3Reporting and InsightsRecommended to help users prepare for the Adobe

Can be taken in

any order after

Courses 1-3

Optimizing MarketoEngage Email

Deliverability3 hrs3 hrs

Can be taken in

any order after

Courses 1-3

Creating Event & Webinar Programs in

Can be taken in

any order after

Courses 1-3

Configuring & Managing MarketoFor system admins (people who have Admin

Can be taken in

any order after

Courses 1-3

MarketoAttribution Models & Journey

Analytics

For users with the following add-on capabilities:

Program Analyzer, Opportunity Influence Analyzer,

Success Path Analyzer, Revenue Cycle Models, and

Performance Insight. Not all users have purchased

these features.

Can be taken in

any order after

Courses 1-3

Establishing a Successful ABM Program

in Marketo

For users with the Target Account

Management/ABM add-on capability. Not all users

have purchased this feature.

3 hrs3 hrs

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Target

Courses Listed in Recommended OrderInstructor LedOn DemandBusiness Users

Additional Courses

Spotlight: Personalize Adobe Target Campaigns with Experience Cloud

Legend

©2023 Adobe. All Rights Reserved. Adobe Confidential.

Adobe Workfront

Courses Listed in Recommended OrderInstructor LedOn DemandCollaborator /

Worker 1

Project Manager /

Power User 2

Resource / Traffic

Manager 3

Group

Administrator 4

System / Fusion

Administrator 5

Manage Connections and Workflows in Adobe Workfront

Additional Courses

Spotlight: Learn About the Collaborator Role -Workfront Spotlight: Results Oriented Collaboration with Adobe Spotlight: Learn about the Proofing Admin Role -Admin

Proofin Adobe Workfront1hr20 minsٮٮ

Spotlight: Reviewing Proofs with Adobe Workfront1 hr10 minsٮٮ Spotlight: Managing Proofs in Adobe Workfront1 hr30 minsٮٮ

Legend

1 = Submits requests and is assigned majority of tasks.

2 = More experienced. Assigned work that uses additional Workfront features.

3 = Uses Workfront for managing incoming work requests and resource availability.

4 = Administers and maintains Workfront setups for specific groups.

5 = Administers and maintains Workfront setups globally. Manages workflows and connections using Workfront Fusion.

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