1 1 Objectives 1 2 Introduction 1 3 Definition 1 4 History of Advertising 1 5 Classification of Advertising 1 6 Role of Advertising 1 7 Scenario of Indian Media
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[PDF] THE ROLE OF ADVERTISING IN PROMOTING A - Theseus
services, the consumer, in any case, tends to get really the best (Kotler, 2002) 3 Marketing function Advertising is an important component of marketing
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Meaning, Nature and Features of Advertising Objectives of Advertising Importance of Advertising Active Participant in Advertising Role of Advertising in
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Advertising has a very important role in every capitalist society From the Bovée (1992: 119 – 120) demonstrates the importance of marketing by an example of
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action It is important to note that in extant literature, advertising has evidently com/us/knowledge/documents/trend_reports/dc_2002adservingtrends_0212 pdf
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1 1 Objectives 1 2 Introduction 1 3 Definition 1 4 History of Advertising 1 5 Classification of Advertising 1 6 Role of Advertising 1 7 Scenario of Indian Media
4 The Social Role of Advertising
For although mass media advertising is often intellectual and cultural rubbish, many advertisements have a technical brilliance and vitality of spirit which compare
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