With more than 1 in every 3 Canadians visiting Kijiji every month, it's no wonder that Kijiji has become a hub for Canadian apartment listings akin to
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[PDF] DIGITAL MARKETING BEYOND KIJIJI - Threshold Agency
With more than 1 in every 3 Canadians visiting Kijiji every month, it's no wonder that Kijiji has become a hub for Canadian apartment listings akin to
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With more than 1 in every 3 Canadians visiting Kijiji every month, it" s no wonder that Kijiji has become a hub for Canadian apartment listings akin to Apartments.com, Craigslist, and Internet Listing Services (ILS). But r elying on Kijiji alone to market your apartment community can contribute to low br and awareness, sparse website traffic, and ultimately poor occupancy rates That"s why many Canadian housing brands are ditching the Kijiji-only method in favor of a hybrid approach that incorporates other digital marketing str ategies that contribute to both short-term and long-term success. Find out how y our apartment community can leverage these strategies to up your digital marketing game and stand out from your competition.
The Problem With Kijiji
Kijiji is a demand gen platform where your community is only visible when prospects seek it out. Kijiji presents your apartments alongside those of your competitors, making it hard to stand out. Kijiji doesn"t provide clear lead attribution or other analytics to help you optimize your impressions, clicks, conversions, or cost-per-acquisition. Kijiji gives you minimal control over your marketing message, making it harder to communicate what makes your community special. Kijiji does not offer ways to stay top-of-mind with prospects or reach users when they"re not actively searching.Kijiji In A Nutshell Kijiji can be appealing to apartment marketers because it keeps things s imple. Many real estate brands choose to list their apartments on Kijiji as an easy way to bring in leads, knowing they can benefit from the strong SEO and SEM of a
website that prospects already recognize and use. The problem is, what you gain in simplicity, you sacrifice in other ar eas, especially when it comes to brand awareness. Kijiji only works to bring in prospects when they"re currently performing a housing search. It also places you on a level playing field with all the local competition, meaning y ou have little opportunity to stand out from the crowd. As just another part of the crowd, your community becomes a commodity competing solely on priceand the cost of rent is far from the whole story when it comes to what your community has to offer.The Strengths Of Digital AdvertisingWhile we don"t recommend you stop using Kijiji entirely, there are ma
ny digital advertising strategies we recommend you add to your marketing mi x for better results. Consider allocating some of your marketing budget to Google Ads campaign s like Search Ads and Retargeting campaigns. We also recommend considering social media, YouTube, and geofencing ads. These tactics allow you to di rect more traffic to your website, where you can control the marketving mes sage and provide more information to prospects. They may also allow you to reach your audience at more stages of their housing search.DIGITAL MARKETING
BEYOND KIJIJIUS 512.375.3169 | CA 519.954.8020Connect@ThresholdAgency.comThresholdAgency.comPUT US TO