Reporting of Gigya related dimensions and metrics within the Adobe Marketing Cloud • The power to build Adobe Marketing Cloud analytics segments built with
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Adobe Analytics Integration
)J9FJ=9KGigya has integrated with Adobe Analytics:CFA9F@M)AB=HIF9,=H95H5@MGH5B8!9B9G=GHC5IHCA5H=75@@MG9B885H5
H<5H@958HC;F95H9F7IGHCA9FGI779GG
9LD9F=9B79G
Key Benefits and Features
Key Benefits of the8C69B5@MH=7G!=;M5=BH9;F5H=CB=B7@I89 .D85H98- *CK9F986M 1Before You Activate this Integration
Before activating this integration, review the following requirements against your deployments of Adobe Analytics5B8
MCIF!=;M5G9HID
9B56@9H<=G=BH9;F5H=CB
CDH=A5@5B8GI779GG:I@=BH9;F5H=CB
Adobe Prerequisites
•8C69B5@MH=7GF9DCFHGI=H9R.DHC5J5=@56@95B857H=J97IGHCA9J9BHG
Adobe Pricing Considerations
There might be recurring and implementation fees associated with this integration. Please contact your Adobe Account
+9DF9G9BH5H=J9:CFDF=7=B;89H5=@GPartner Pricing Considerations
Gigya has a one-time fee associated with this integration. Please contactG5@9G;=;M5=B77CACFMCIF!=;M5
@=9BH77CIBHL97IH=J9HC@95FBACF9Integration Procedure and Prerequisites
Before you can configure the integration for your account, review the following information:R#BH9;F5H=CB9H5=@G
Integration Details
•Report Suite Specific: Be advised this integration is report-suite specific. Ensure that you have selected
8C69B5@MH=7GF9DCFHGI=H9
RAuthorized Representative: Be advised that the enablement of this integration might cause your company to incur
CFMCIFG9FJ=795;F99A9BHK=H HFIGH98D5FHB9FG5G5DD@=756@9
5;F99A9BH89G7F=69856CJ9
RCurrent Customer of Gigya: This integration requires you to be a customer of both Adobe and Gigya. If you are
.D85H98- *CK9F986M 2 not be able to deploy this integration. RGigya iRank: The Gigya "iRank" value is not passed to Adobe Analytics by default. This value needs to be enabled
=BMCIF!=;M5=AD@9A9BH5H=CBIG=B;H<99LHF5 =9@8GG9HH=B; 1CI75B:=B8CIHACF96M7CBH57H=B;MCIF!=;M5
;=;M5 7CA4@=9BH4*#
4,C7=5@=N9
4)6>97HG.G9F4C6>97H
RUnavailable Dimensions: A question mark character might appear in Gigya-related reports within AdobeB5@MH=7G
Preparing for the Adobe Analytics/Gigyauntegration Before you can configure the integration for your account, you will need to have the following in place:
8C69B5@MH=7G
!=;M5:95HIF9GMCIK=GNote:The same Gigya Share Provider eVar is used for the Shares, Comments, and Reactions features. A separate 9/5F=GBCHF9EI=F98:CF957<:95HIF9
Gigya FeaturemdobeFmnalyticsFe"arsmdobe
mnalytics qvents Social Sign-Ons9/5FG
RGigya Demographics(allocation:'CGH+979BH9LD=F5H=CB'CBH< 9J9BH R!=;M5
,=;B CBG HMD9 CIBH9F
,<5F9G 9/5F 9J9BH R!=;M5
,<5F9G HMD9 CIBH9F
.D85H98- *CK9F986M 3 Gigya FeaturemdobeFmnalyticsFe"arsmdobe
mnalytics qvents Comments
9/5F R!=;M5,<5F9*FCJ=89FTG99U,<5F9GV:95HIF9
9J9BH R!=;M5
CAA9BHG
HMD9 CIBH9F
+957H=CBG9/5FG
R!=;M5+957H=CB-MD95@@C75H=CB
R'CGH+979BH9LD=F5H=CB/=G=H
R!=;M5,<5F9*FCJ=89FTG99U,<5F9GV:95HIF9
9J9BH R!=;M5
+957H=CBG
HMD9 CIBH9F
Note:Adobe Analytics integration is not complete for Shares.,<5F=B;J=5A5=@5B8,<5F95F*@I;=B5F9BCH GIDDCFH98
Setting up the Gigya Integration
Setting up the integration between Gigya and Adobe Analytics involves the following tasks: RCB:=;IF=B;H<9#BH9;F5H=CB
R9D@CM=B;H<9#BH9;F5H=CBC89
Configuring the Integration
9:CF9MCI69;=B
To configure a Gigya integration
#BH<9@9:H7C@IAB7@=7?Add Integration. and selectBy Namein theShowdrop down list. &5IB7 *CK9F986M 4 =BH9;F5H=CBH<9B7@=7?Next. #BH<9Integration Settingssection, select the Report Suite and provide a display name for the integration.
@=7?Create and Configure this Integration. )BStep 1, Integration Setting, configure the following Fieldpescription
!=;M5 95HIF9G<97?H<96CL9G:CF957Fieldpescription
Gigya Demographics (eVar)-<95;95B8;9B89FC:H<9J=G=HCF 9 -K=HH9FIG986MH<9J=G=HCF8IF=B;,=;BCB !=;M5=+5B?9/5F!=;M5=+5B?9/5F .D85H98- *CK9F986M 5 HFIGH98D5FHB9FG5G5DD@=756@9
5;F99A9BH89G7F=69856CJ9
RCurrent Customer of Gigya: This integration requires you to be a customer of both Adobe and Gigya. If you are
.D85H98- *CK9F986M 2 not be able to deploy this integration.RGigya iRank: The Gigya "iRank" value is not passed to Adobe Analytics by default. This value needs to be enabled
=BMCIF!=;M5=AD@9A9BH5H=CBIG=B;H<99LHF5 =9@8GG9HH=B;1CI75B:=B8CIHACF96M7CBH57H=B;MCIF!=;M5
;=;M57CA4@=9BH4*#
4,C7=5@=N9
4)6>97HG.G9F4C6>97H
RUnavailable Dimensions: A question mark character might appear in Gigya-related reports within AdobeB5@MH=7G
Preparing for the Adobe Analytics/GigyauntegrationBefore you can configure the integration for your account, you will need to have the following in place:
8C69B5@MH=7G
!=;M5:95HIF9GMCIK=G9/5F=GBCHF9EI=F98:CF957<:95HIF9
Gigya FeaturemdobeFmnalyticsFe"arsmdobe
mnalytics qventsSocial Sign-Ons9/5FG
RGigya Demographics(allocation:'CGH+979BH9LD=F5H=CB'CBH< 9J9BHR!=;M5
,=;B CBG HMD9CIBH9F
,<5F9G 9/5F 9J9BHR!=;M5
,<5F9G HMD9CIBH9F
.D85H98- *CK9F986M 3Gigya FeaturemdobeFmnalyticsFe"arsmdobe
mnalytics qventsComments
9/5FR!=;M5,<5F9*FCJ=89FTG99U,<5F9GV:95HIF9
9J9BHR!=;M5
CAA9BHG
HMD9CIBH9F
+957H=CBG9/5FGR!=;M5+957H=CB-MD95@@C75H=CB
R'CGH+979BH9LD=F5H=CB/=G=H
R!=;M5,<5F9*FCJ=89FTG99U,<5F9GV:95HIF9
9J9BHR!=;M5
+957H=CBGHMD9
CIBH9F
Note:Adobe Analytics integration is not complete for Shares.,<5F=B;J=5A5=@5B8,<5F95F*@I;=B5F9BCHGIDDCFH98
Setting up the Gigya Integration
Setting up the integration between Gigya and Adobe Analytics involves the following tasks:RCB:=;IF=B;H<9#BH9;F5H=CB
R9D@CM=B;H<9#BH9;F5H=CBC89
Configuring the Integration
9:CF9MCI69;=B
To configure a Gigya integration
#BH<9@9:H7C@IAB7@=7?Add Integration. and selectBy Namein theShowdrop down list. &5IB7#BH<9Integration Settingssection, select the Report Suite and provide a display name for the integration.
@=7?Create and Configure this Integration. )BStep 1, Integration Setting, configure the followingFieldpescription
!=;M5 95HIF9G<97?H<96CL9G:CF957Fieldpescription9.)BStep 3, Reports, check the boxes to indicate which Adobe Analytics5G<6C5F85B8CFCC?A5F?GMCIK=G 69;9B9F5H98:CFMCI
Note:These reports can be edited after you complete the wizard. )B79G5H=G:=98 7@=7?Activate Now.
Note:Pay special attention to how report suite variables may be renamed before continuing. Each Adobe
J5F=56@9K<9BH<9=BH9;F5H=CB=G7CAD@9H9
,99Deploying the Integration Codein the next sectionHC89D@CMH<9F9EI=F98ID85H9GHCMCIF8C69 B5@MH=7G=AD@9A9BH5H=CB
Deploying the Integration Code
After you have completed the integration wizard, a resource namedIntegration Code v3displays under theSupport
tab. 9FFCFG
Verifying the Integration
You can verify that integration data is successfully flowing to Adobe Analytics by performing the following checks.
G99=;=H5@*I@G996I;;9F
7CB:=;IF98:CFH<=G=BH9;F5H=CB
-<9:C@@CK=B;GH9DG=@@IGHF5H9R&C;=BHC8C69B5@MH=7G .D85H98- *CK9F986M 6 • FCAH<9F9DCFH=B;A9BI@C75H9H<9Gigya Sign-on Providerreport -<995G=9GHK5MHC8CH<=G=GHCIG9H<9 +9DCFHG95F7R:H9FH<9F9DCFH@C58GJ9F=:MH<9:C@@CK=B; 7CBGI@H5BHCF577CIBHF9DF9G9BH5H=J9
RGigya iRank: The Gigya "iRank" value is not passed to Adobe Analytics by default. This value needs to be enabled
=BMCIF!=;M5=AD@9A9BH5H=CBIG=B;H<99LHF5 =9@8GG9HH=B; 1CI75B:=B8CIHACF96M7CBH57H=B;MCIF!=;M5
;=;M5 7CA4@=9BH4*#
4,C7=5@=N9
4)6>97HG.G9F4C6>97H
RUnavailable Dimensions: A question mark character might appear in Gigya-related reports within AdobeB5@MH=7G
CF Adding Demographics Reports Using SAINT
By applying SAINT classifications to your Gigya Demographics reporting, you can create additional reports that may be
ACF98=;9GH=6@95B857H=CB56@9
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...uitesOU R,9@97HConversion Classificationsfrom theEdit Settingsmenu. .D85H98- *CK9F986M 7 R88H<9:C@@CK=B;5GTextclassifications.
X;9 X!9B89F
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X!CHC8C69B5@MH=7G:FCAH<9Adobe Marketing Cloudmenu. X,9@97HMCIF!=;M5=BH9;F5H=CB
X,9@97HH<9Supporttab.
X@=7?HC8CKB@C58H<9F9GCIF79H=H@98Demographics Classification File- save this to your computer. X!CHCSAINT Classificationsfrom theAdminmenu.
X,9@97HH<9Import Filetab.
X,9@97HH<9Gigya Demographicsreport.
X@=7?H<9Import Filebutton.
R/9F=:MMCIFKCF?
.D85H98- *CK9F986M 8 ◦#B8C69B5@MH=7GB5J=;5H9HCMCIFGigya Demographicsreport (likely under theCustom Conversion menus) X(CH=79H<9HBuilding Adobe Analytics,9;A9BHG One powerful way of using the integrated Gigya data within Adobe Marketing Cloud is to create segments using
H<9!=;M58=A9BG=CBG
-<9:C@@CK=B;K=@@=@@IGHF5H95B9L5AD@9 -C6I=@8H<=GG9;A9BH7CAD@9H9H<9:C@@CK=B; )D9BH<9,9;A9BH9:=B=H=CBI=@89FHCC@ #B8C69B5@MH=7GJ CF;F95H9FH<=G=G8CB96M7@=7?=B;CBH<9Add
...egmentitem in the segmentation menu. !=J9H<9G9;A9BH5H=H@9=BH<=G9L5AD@9Most Influential Visitors (Gigya iRank) 3.F5;H<9Visitscontainer from the components panel (left side) and drop it on the Include canvas (right side).
@=7?CBVisitto open up theDefine Visitwindow. #BH<9Include Only Visits...G97H=CB5885FI@96MG9@97H=B;Gigya iRankin the first menu,contains at leastone
ofin the second menu and then typing the value " V=BH<9H9LH:=9@8
-<9B7@=7? AddU 6.@=7?OKto close theDefine Visitwindow.
.D85H98- *CK9F986M 9 Sample Integration Reports
The following are few examples of the many new reports made possible through this integration. Breakdown site traffic and conversion by demographics and social network affiliation: Compare how products or content is shared as a percentage of total views: Configuring the plug-in code for Page View9/5FG
It is possible that one or more of the eVars in your report suite are set to expire on "Page View". If this is the case, you
#BH<9:C@@CK=B;9L5AD@9=H=G 5GGIA98H<5H9/5F
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)D9BIDH<9!=;M5D@I;=B7C89K=H<5H9LH98=HCF .D85H98- *CK9F986M 10 3.0F5DH<9Page VieweVars in double quotes and insert them into the comma separated list for themapVars
setting. 9@CK=G5B9L5AD@9C:5profile.likesdata file showing the$,)(7CBH9BH5:H9F=H<5G699B:@5HH9B98
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Note:These reports can be edited after you complete the wizard. )B79G5H=G:=987@=7?Activate Now.
Note:Pay special attention to how report suite variables may be renamed before continuing. Each Adobe
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,99Deploying the Integration Codein the next sectionHC89D@CMH<9F9EI=F98ID85H9GHCMCIF8C69B5@MH=7G=AD@9A9BH5H=CB
Deploying the Integration Code
After you have completed the integration wizard, a resource namedIntegration Code v3displays under theSupport
tab.9FFCFG
Verifying the Integration
You can verify that integration data is successfully flowing to Adobe Analytics by performing the following checks.
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7CB:=;IF98:CFH<=G=BH9;F5H=CB
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RGigya iRank: The Gigya "iRank" value is not passed to Adobe Analytics by default. This value needs to be enabled
=BMCIF!=;M5=AD@9A9BH5H=CBIG=B;H<99LHF5 =9@8GG9HH=B;1CI75B:=B8CIHACF96M7CBH57H=B;MCIF!=;M5
;=;M57CA4@=9BH4*#
4,C7=5@=N9
4)6>97HG.G9F4C6>97H
RUnavailable Dimensions: A question mark character might appear in Gigya-related reports within AdobeB5@MH=7G
CFAdding Demographics Reports Using SAINT
By applying SAINT classifications to your Gigya Demographics reporting, you can create additional reports that may be
ACF98=;9GH=6@95B857H=CB56@9
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...uitesOU R,9@97HConversion Classificationsfrom theEdit Settingsmenu. .D85H98- *CK9F986M 7R88H<9:C@@CK=B;5GTextclassifications.
X;9X!9B89F
X;9+5B;9
X!CHC8C69B5@MH=7G:FCAH<9Adobe Marketing Cloudmenu.X,9@97HMCIF!=;M5=BH9;F5H=CB
X,9@97HH<9Supporttab.
X@=7?HC8CKB@C58H<9F9GCIF79H=H@98Demographics Classification File- save this to your computer.X!CHCSAINT Classificationsfrom theAdminmenu.
X,9@97HH<9Import Filetab.
X,9@97HH<9Gigya Demographicsreport.
X@=7?H<9Import Filebutton.
R/9F=:MMCIFKCF?
.D85H98- *CK9F986M 8 ◦#B8C69B5@MH=7GB5J=;5H9HCMCIFGigya Demographicsreport (likely under theCustom Conversion menus) X(CH=79H<9HOne powerful way of using the integrated Gigya data within Adobe Marketing Cloud is to create segments using
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-<9B7@=7? AddU6.@=7?OKto close theDefine Visitwindow.
.D85H98- *CK9F986M 9Sample Integration Reports
The following are few examples of the many new reports made possible through this integration. Breakdown site traffic and conversion by demographics and social network affiliation: Compare how products or content is shared as a percentage of total views:Configuring the plug-in code for Page View9/5FG
It is possible that one or more of the eVars in your report suite are set to expire on "Page View". If this is the case, you
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