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Reporting of Gigya related dimensions and metrics within the Adobe Marketing Cloud • The power to build Adobe Marketing Cloud analytics segments built with  



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Adobe Analytics Integration

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Gigya has integrated with Adobe Analytics:CFA9F@M)AB=HIF9,=H95H5@MGH5B8!9B9G=GHC5IHCA5H=75@@MG9B885H5

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Key Benefits and Features

Key Benefits of the8C69B5@MH=7G!=;M5=BH9;F5H=CB=B7@I89 .D85H98- *CK9F986M 1

Before You Activate this Integration

Before activating this integration, review the following requirements against your deployments of Adobe Analytics5B8

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Adobe Prerequisites

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Adobe Pricing Considerations

There might be recurring and implementation fees associated with this integration. Please contact your Adobe Account

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Partner Pricing Considerations

Gigya has a one-time fee associated with this integration. Please contactG5@9G;=;M5=B7

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Integration Procedure and Prerequisites

Before you can configure the integration for your account, review the following information:

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Integration Details

•Report Suite Specific: Be advised this integration is report-suite specific. Ensure that you have selected

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RAuthorized Representative: Be advised that the enablement of this integration might cause your company to incur

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RCurrent Customer of Gigya: This integration requires you to be a customer of both Adobe and Gigya. If you are

.D85H98- *CK9F986M 2 not be able to deploy this integration.

RGigya iRank: The Gigya "iRank" value is not passed to Adobe Analytics by default. This value needs to be enabled

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RUnavailable Dimensions: A question mark character might appear in Gigya-related reports within AdobeB5@MH=7G

Preparing for the Adobe Analytics/Gigyauntegration

Before you can configure the integration for your account, you will need to have the following in place:

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!=;M5:95HIF9GMCIK=GNote:The same Gigya Share Provider eVar is used for the Shares, Comments, and Reactions features. A separate

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Gigya FeaturemdobeFmnalyticsFe"arsmdobe

mnalytics qvents

Social Sign-Ons9/5FG

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Gigya FeaturemdobeFmnalyticsFe"arsmdobe

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Comments

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Note:Adobe Analytics integration is not complete for Shares.,<5F=B;J=5A5=@5B8,<5F95F*@I;=B5F9BCH

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Setting up the Gigya Integration

Setting up the integration between Gigya and Adobe Analytics involves the following tasks:

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Configuring the Integration

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To configure a Gigya integration

#BH<9@9:H7C@IAB7@=7?Add Integration. and selectBy Namein theShowdrop down list. &5IB7 *CK9F986M 4 =BH9;F5H=CBH<9B7@=7?Next.

#BH<9Integration Settingssection, select the Report Suite and provide a display name for the integration.

@=7?Create and Configure this Integration. )BStep 1, Integration Setting, configure the following

Fieldpescription

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9.)BStep 3, Reports, check the boxes to indicate which Adobe Analytics5G<6C5F85B8CFCC?A5F?GMCIK=G

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Note:These reports can be edited after you complete the wizard. )B79G5H=G:=98

7@=7?Activate Now.

Note:Pay special attention to how report suite variables may be renamed before continuing. Each Adobe

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,99Deploying the Integration Codein the next sectionHC89D@CMH<9F9EI=F98ID85H9GHCMCIF8C69

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Deploying the Integration Code

After you have completed the integration wizard, a resource namedIntegration Code v3displays under theSupport

tab.

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Verifying the Integration

You can verify that integration data is successfully flowing to Adobe Analytics by performing the following checks.

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.D85H98- *CK9F986M 6 • FCAH<9F9DCFH=B;A9BI@C75H9H<9Gigya Sign-on Providerreport -<995G=9GHK5MHC8CH<=G=GHCIG9H<9 +9DCFHG95F7R:H9FH<9F9DCFH@C58GJ9F=:MH<9:C@@CK=B;

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RGigya iRank: The Gigya "iRank" value is not passed to Adobe Analytics by default. This value needs to be enabled

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Adding Demographics Reports Using SAINT

By applying SAINT classifications to your Gigya Demographics reporting, you can create additional reports that may be

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...uitesOU R,9@97HConversion Classificationsfrom theEdit Settingsmenu. .D85H98- *CK9F986M 7

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X!CHC8C69B5@MH=7G:FCAH<9Adobe Marketing Cloudmenu.

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X,9@97HH<9Supporttab.

X@=7?HC8CKB@C58H<9F9GCIF79H=H@98Demographics Classification File- save this to your computer.

X!CHCSAINT Classificationsfrom theAdminmenu.

X,9@97HH<9Import Filetab.

X,9@97HH<9Gigya Demographicsreport.

X@=7?H<9Import Filebutton.

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.D85H98- *CK9F986M 8 ◦#B8C69B5@MH=7GB5J=;5H9HCMCIFGigya Demographicsreport (likely under theCustom Conversion menus) X(CH=79H<9HBuilding Adobe Analytics,9;A9BHG

One powerful way of using the integrated Gigya data within Adobe Marketing Cloud is to create segments using

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CF;F95H9FH<=G=G8CB96M7@=7?=B;CBH<9Add

...egmentitem in the segmentation menu. !=J9H<9G9;A9BH5H=H@9=BH<=G9L5AD@9Most Influential Visitors (Gigya iRank)

3.F5;H<9Visitscontainer from the components panel (left side) and drop it on the Include canvas (right side).

@=7?CBVisitto open up theDefine Visitwindow.

#BH<9Include Only Visits...G97H=CB5885FI@96MG9@97H=B;Gigya iRankin the first menu,contains at leastone

ofin the second menu and then typing the value "

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6.@=7?OKto close theDefine Visitwindow.

.D85H98- *CK9F986M 9

Sample Integration Reports

The following are few examples of the many new reports made possible through this integration. Breakdown site traffic and conversion by demographics and social network affiliation: Compare how products or content is shared as a percentage of total views:

Configuring the plug-in code for Page View9/5FG

It is possible that one or more of the eVars in your report suite are set to expire on "Page View". If this is the case, you

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3.0F5DH<9Page VieweVars in double quotes and insert them into the comma separated list for themapVars

setting.

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