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Information Architecture

Principles for Mobile

Mobile Navigation Patterns

Adapted from Dan Brown"s

Eight Principles of Information Architecture

The Principle of Objects

Treat mobile content as a living entity.

Di?erent content types have their own

properties, interactions, and behaviors that must be considered.

The Principle of Disclosure

Humans aren"t good at digesting huge

chunks of information all at once. Present content to users in layers, revealing information gradually.

The Principle of Front Doors

For mobile sites (not native apps), expect

nearly half of all tra?c to arrive at a screen that isn"t the home screen.

The Principle of

Focused Navigation

Define navigation mechanisms by

their functionality, not their location. For example, switch from Sidebar Navigation to Topic Navigation.

Hierarchy

Hierarchy

mimics the structure of desktop sites. It"s built on a home screen that links to other screens—which have their own links to even more screens. It works for relatively simple sites, but it"s not a mobile-first approach, nor is it optimized for scale as content grows.

Nested Doll

From the home screen,

Nested Doll

provides users with an overview of the content on additional screens. It"s useful on mobile sites and apps with a narrow focus but not those covering a wide array of topics.

Dashboard

Dashboard

displays summary views of di?erent informational elements on its home screen.

Each summary view can be used to navigate

to more detailed screens. It"s a potent method for providing users with quick overviews, but it falters when home screens are packed with too much information.

Hub & Spoke

Hub & Spoke

is the standard pattern used in iPhone apps. From the home screen (the hub), users can navigate to other screens (spokes) as they perform tasks. To get from spoke to spoke, users must navigate back to the hub. It"s e?ective when users want to accomplish one task at a time, but it"s not ideal for multitasking.

Tabbed View

In

Tabbed View

, content is divided into tabs (like desktop devices). Users navigate between the tabs from a toolbar that"s accessible on any screen. It"s great when users need to multitask, but it can make navigation needlessly complex.

Filtered View

Filtered View lets users narrow content by

applying filters. It works well with large amounts of content, but too many filters make navigation slow.

The Principle of Multiple

Classification

Provide multiple ways to navigate through

content because individual users have di?erent motives and look for information in varied ways.

The Principle of Growth

Plan for scale. Remember that digital content

is alive. It grows with time and has the potential to cause issues—like not knowing where to add new content or categories.

The Principle of Choices

Design screens that present users with

choices that help them advance toward their goals. The more choices, the more e?ort users must exert.

The Principle of Exemplars

Provide examples (images, lists, icons)

that illustrate the content contained within di?erent categories. Show and tell.

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