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International Journal of Business and Social Science Vol. 2 No. 9 [Special Issue - May 2011]
205Mobile Phone Adoption & Consumption Patterns of University Students in
Pakistan
Ishfaq Ahmed*
Tehmina Fiaz Qazi
Hailey College of Commerce
University of the Punjab
Pakistan
E-mail: ishfakahmed@gmail.com*
Abstract
This study explores buying and re-buying activities of mobile phone; Preferences for Brands, Purchasing features
and Network providers; Account recharge activities and Calling & Texting patterns of mobile phone users in
Pakistan. For this purpose questionnaires were used as data collection tool. Students were selected as population
and Simple random sampling technique was used consisting of 500 respondents as total sample size. 400 students
responded back comprising 80% response rate for this study. This leads to conclude that mobile phone users in
Pakistan are not exhibiting addictive or over excessive usage pattern of mobile phone; they are loyal customers of
network providers, Nokia is their favorite manufacturing brand and U-fone is their favorite network provider and
consider almost all features of mobile phone at the time of purchasing.Key words: Mobile Phone, Buying and Re-buying factors, Brands, Purchasing features, Network providers,
Account recharge, Calling & Texting patterns, students, professionals, Pakistan.Introduction
Luxurious inventions are the miraculous output of technological revolution. Up-gradation of communication
channels has given a new face to the ways of correspondence among people thousands of miles away from each
other. Fixed telephone was invented in 19ththe chain of technological expansion. A furious growth can be seen into the development mobile phone
technology. First official mobile phone was used in 1946 by Swedish Mobile and 1st SKRQHquotesdbs_dbs17.pdfusesText_23