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Recruitment Websites Speed Test
Benchmark Report
2017info@wave-rs.co.uk01189 868 900wave-rs.co.uk
Recruitment Websites Speed Test
Benchmark Report
2017
Copyright © 2017 Wave RS
All rights reserved
Kamila Domagala
Web Analyst
3wave-rs.co.uk
Why is website speed important?
Website speed refers to the time a visitor has to wait until your page i s completely loaded. It is important because Google takes it seriously into account. It is no w one of the factors considered in Google's ranking algorithm, which determines the positi on the website is One of the reasons, is the fact that Google takes website speed seriousl y into account. It is now one of the factors considered in Google's ranking algorithm , which determines engine. Another reason why page load time is so important is user experience. Us ually, poor users may apply for a job or submit their CV. Wave conducted a page speed test on 100 recruitment websites and in this report, we present a benchmark analysis of the results we received. To help us w ith our research, we used a Google website speed test tool (PageSpeed Insight). We also ran a test directly on the Chrome browser using a regular 3G connection on both desktop and mobile devices to measure the performance via a browser developer tool.
4wave-rs.co.uk
Google pagespeed insight
The graph below shows the performance results from Google PageSpeed Insi ght tool. This tool launched by Google assigns scores based on recommended perform ance best practices. The higher the score, the better and faster user experience w ith the website. experience such as mobile friendliness. If the website text is too small to read or the CTA Our research revealed that recruitment websites receive better speed performance score on desktop than on mobile.
On average recruitment websites scored 62 out of
100 on desktop and 53 out of 100 on mobile.
Our DressCode websites (websites designed and developed by Wave especia lly for recruitment agencies) performed better in this test by showing 13% bett er results on mobile and a 25% better score on desktop.
5wave-rs.co.uk
How long does the recruitment website take to load? In the next test, we measured website load time. The test was performed on the Chrome browser with a regular 3G connection.
We analysed page load time by three factors:
Content load time (the time when a user can see the page without all images or styling elements); Full page load time (the time when a page is fully displayed with all elements); Second load timeȴthe browser temporarily stores some HTML elements, which allows much fas ter page loading if a user accesses the web page again).
Content Load TimeFull Load TimeSecond Load Time
5.2s11s2.2s
Load time test on desktop
The table below shows the results of our testing on desktop devices: The recommended overall load time is 3 seconds. Usually, if a user is ma de to wait longer, they would be more likely to leave the page without waiting for content to be displayed. Our test revealed from all analysed career sites that on average a user needs to wait 5.2 seconds for the content to be displayed and 11 seconds for the page to f ully load. Better results were achieved when a user accesses the website again as usually the browser will have stored data from a previous visit and it loads the web elements fas ter. When we accessed these websites again, they loaded in only 2.2 seconds on averag e.
6wave-rs.co.uk
Content Load TimeFull Load Time
8.2s21s
Load time test on mobile
The table below presents similar test results but performed on mobiles d evices: The test revealed that there are speed issues with recruitment websites on mobiles. In this case, all analysed recruitment websites displayed the content wi thout images or heavy graphics in more than 8 seconds and on average websites were re ady to fully a bandwidth performance. However, since we ran a test using the same net work connection, the lower speed on a Smartphone could be due to a smaller me mory and CPU capacity on these devices. The graphs below show a comparison of load speed analysis for desktops a nd mobiles:
Second Load Time
2.6s
7wave-rs.co.uk
All analysed career sites loaded in less than 3 seconds when accessed ag ain from the same browser. If the second load time takes more than 5 seconds for the page to be fully displayed it may result in a poor user experience. Our research showed that only 27% of recruitment websites loaded fully w ithin 5 seconds on desktop and only 17% on mobile devices.
8wave-rs.co.uk
Are recruitment websites mobile friendly?
Apart from the speed, Google also takes into account whether a website i s mobile friendly or not. The website might even be penalised by Google if it's not respon sive for smaller screens. Our test revealed that from the analysed websites, 23% are still not mob ile friendly. This Mobile optimisation is incredibly important due to the high number of us ers accessing websites via Smartphones. Over 60% of the UK population are using mobile devices to browse the Internet so if your career website provides a poor user ex perience on these devices, you might lose the opportunity to not only receive applications through your search by potential clients.
9wave-rs.co.uk
Speed page and conversion rate
website is found by relevant users. For recruiters, the importance of th e site being easily found is that they can generate more applications from candidates for th e vacancies listed on their website. In conclusion, improving the page speed is important not only for better ranking but also to through the website, the better the conversion rate. It will help you wi n a ranking battle with your competitors and bring in a higher return on investment from your ca reer website.
At the centre of any recruitment
strategy lies your website.
DressCode is a website, a CRM tool,
a job board and it can be your best performing sales representative. info@wave-rs.co.uk01189 868 900wave-rs.co.ukquotesdbs_dbs17.pdfusesText_23
[PDF] A study on how improvements in mobile site speed - Deloitte