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CLASSROOM IN A BOOK
fie ocial training workbook from AdobeBrian Hawkins and Lily Chiu-Watson
A Guide for Marketing, Business, and iT Professionalsfie Classroom in a Book
series is by far the best training material on the market. Everything you need to master the soware is included: clear explanations of each lesson and step- by-step instructions."Barbara Binder,
A dobe C erti?ed I nstructor R ocky M ountain Training fie fastest, easiest, most comprehensive way to learnAdobe Target
Classroom in a Book®, the best-selling series of hands-on soware training workbooks, oers what no other book or training program doesan ocial training series from Adobe Systems incorporated, developed with the support of Adobe product experts.Adobe target classroom in a book
contains 10 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to nish or choose only those lessons that interest you.What you need to use this book:
Access to an Adobe Target account.
(Not included.) N ote: Classroom in a Book does not replace the documentation, support, updates, or any other benets of being a registered owner of Adobe Target soware. Learn how to use Adobe Target to create an optimization program that enables your marketers to drive more revenue through testing and personalization. in this book, you"ll learn everything from the basics of geing started to the challenges of growing your organi- zation and leveraging advanced tactics. You"ll get hands-on advice on how to create dierent kinds of testing and targeting activities; identify winning results and key segments; use the visual Experience Composer to easily create and modify content; nd technical docu- mentation on APis and plug-ins; collaborate with colleagues and share results across the organization; and speed up your marketing activities and increase your KPis. Additionally, the book will oer insights into what has helped other organizations adopt and scale testing, whether it involves collecting test ideas and communicating test results, or building internal support and educating on capabilities. CLASSROOM IN A BOOKAdobe target
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@adobepress @peachpitCATEGORY:
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by Peachpit, San Francisco, CAPrinted and made in the USA
www.adobepress.comUS $69.99CANADA $72.99Adobe target
CLASSROOM IN A BOOK
hAwkins c h iU? w Atson9780321962874_ATargetCIB_Cvr.indd 16/12/14 4:57 AMAdobe Target
ClAssroom in A book
?e oficial training workbook from Adobe brian Hawkins and lily Chiu-Watson A Guide for Marketing, Business, and IT Professionals9780321962874_ATargetCIB_Title.indd 16/12/14 4:48 AM
Adobe® Target Classroom in a Book®
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responsibility or liability for any errors or inaccuracies that may appear in the informational content contained in
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Any references to company names in sample les are for demonstration purposes only and are not intended to
refer to any actual organization.Adobe, the Adobe logo, Adobe Target, and Classroom in a Book are either registered trademarks or trademarks of
Adobe Systems incorporated in the United States and/or other countries. Adobe Systems incorporated, 345 Park Avenue, San Jose, California 95110-2704, USANotice to U.S. Government End Users. fie Software and Documentation are Commercial items," as that term is
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