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Nathalie Jayne Williams - 121717
Felicia Nathhorst Malmgren - 121724
Number of Pages: 103
Number of Characters: 241.854
Submission Date: 15.11.2019
Supervised by Philipp Hukal
AUTHORS
MASTER THESIS
Forms of Regulating Multi-Sided Platforms in Nine European CitiesMSc in E-Buisness
THE PLATFORM POLICY PUZZLE
2Acknowledgements
We would like to thank our supervisor, Associate Professor Phillip Hukal, for the continuous guidance and support throughout the thesis writing process. In addition, we would like to acknowledge, Assistant Professor Maria Jose Schmidt-Kessen, for dedicating her time and valuable knowledge in supporting us. 3Abstract
It is no surprise that many believe platforms are a 21st-century tech innovation given the hype around
emerging platform businesses in this day and age. Driven by rapid technological advancements, Multi- Sided Platforms h ave disrupted a vast majority of established industries in the past two d ecades. However, incumbent firms are raising concerns regarding unfair competition, labourers about the lackof social benefits, tax authorities about the loss of income, citizens about increasing housing prices, the
list goes on. The common denominator is that, due to their technological infrastructure, platforms have
often been able to circumvent ex isting legislati on. Alth ough qualitative research has been doneregarding forms of regulating MSPs, little quantitative research has been done. In order to bridge this
gap, a mixed method approach is adopted analysing effective forms of regulation MSPs. In order to contextualise the study nine cities within Europe has been chosen, namely: Amsterdam, Barcelona,Berlin, Brussels, Copenhagen, Lisbon, London, Paris, and Vienna. By grouping the cities based on their
regulatory motivation, the effect of the various forms of regulation have been analysed in order to intervention play a crucial role in what forms of regulation is implemented. Furthermore, cities can introduce the same regulatory mechanism to address certain policy issues although having different underlying motives. The effect of regulatory intervention varies across the cities with the level ofenforcement playing an essential role. A transparent relationship between MSP and legislators with the
sharing of both data and knowledge to make i nformed decisions is necessary. By adopting a co- regulatory approach and involving outside intermediary parties, legislation can be more flexible and unfragmented. The existing regulatory environment does not suit the rapidly evolving digital age we are living in. 4