[PDF] [PDF] R064/01 Enterprise and marketing concepts SAM QP - OCR

[PDF] R064/01 Enterprise and marketing concepts SAM QP - OCR

24 jan 2017 · SAMPLE ASSESSMENT MATERIAL R064/01: Enterprise and marketing concepts Which of the following may be a reason for a small business to complete market research? (a) [8] END OF QUESTION PAPER 

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SAMPLE ASSESSMENT MATERIAL

Level 1/2 Cambridge National in Enterprise and

Marketing

R064/01: Enterprise and marketing concepts

Date Morning/Afternoon

Time Allowed: 1 hour 30 minutes

INSTRUCTIONS

Use black ink.

Complete the boxes above with your name, centre number and candidate number.

Answer all the questions.

Write your answer to each question in the space provided. If additional space is required, use the lined page(s) at the end of this booklet. The question number(s) must be clearly shown.

Do not write in the bar codes.

INFORMATION

The total mark for this paper is 80.

The marks for each question are shown in brackets [ ].

This document consists of 15 pages.

OCR is an exempt charity

Turn over

You may use:

A calculator

2

© OCR 2017 SPECIMEN

Section A

Answer all the questions.

Put a tick (3) in the box next to the one correct answer for each question.

1. A sole trader business has unlimited liability. One key feature of unlimited liability is that:

(a) they are responsible for all of their debts (b) they are working with a number of other people (c) they cannot get finance from a bank (d) they work on their own [1]

2. Which ONE of the following is an external factor that could impact on product development?

(a) Departmental communication (b) New legislation (c) Staffing costs (d) Store layout [1]

3. A restaurant has created a new pizza dough recipe for their pizzas. Which ONE of the

following is a legal issue they need to consider to protect their new pizza dough recipe? (a) Business plan (b) Discrimination (c) Inflation (d) Patent [1] 3

© OCR 2017 SPECIMEN Turn over

4. Which of the following may be a reason for a small business to complete market research?

(a) To advertise for a new sales manager (b) To aid decision-making about their product (c) To help track stock levels (d) To inform staff of changes to their product [1]

5. Which of the following is an aspect of the design mix model that contributes to the successful

design of a new handbag? (a) A design which has an appealing appearance (b) A design which is cheaply priced (c) A design which is produced by a computer program (d) A design which is widely advertised [1]

6. Which of the following is an economic external factor that could affect product development?

(a) Change in pricing (b) Change in taxation (c) Copyright challenge (d) Digital development [1]

7. Which of the following correctly represents the stages of the product lifecycle?

(a) Development, Introduction, Growth, Maturity, Decline (b) Development, Introduction, Maturity, Growth, Decline (c) Introduction, Development, Growth, Maturity, Decline (d) Maturity, Development, Introduction, Growth, Decline [1] 4

© OCR 2017 SPECIMEN

8. A shoe shop is on a retail park that has two other shoe shops. It is moving to a retail park with

only clothes and household goods shops.

This will help the business to achieve:

(a) cheaper advertising (b) lower production costs (c) product differentiation (d) reduced variable costsquotesdbs_dbs2.pdfusesText_3