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The flexibility of the web with a seamless user experience Capability Report 2019 How Progressive is Your Web App? third party like the Play Store

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Time SpentUser-Generated

Ad RevenueCore

Engagements

+104%

Conversion RatesTime Spent

per Session +150%
PWA

In 2020,

the number of PWAs increased by 170%

European Headquarters

37 Rue Guibal

13003 Marseille - FRANCE

+33 4 91 68 66 28North American Headquarters

55 avenue du Mont Royal Ouest, Suite 901

Montréal, QC, H2T 2S6 - CANADA

+1 5 14 789-6863

An application developed using web pages that

act and feel very similarly to a mobile app

PWAs can be described as being:

BRANDS USING PWA

s

PROGRESSIVE WEB APPSReliable

Load instantly across slow

networks or even when

A native app feel with a rich

user experience.Fast

Respond quickly to user

interactions with smooth navigation.

Advantages of PWAs

THE CURRENT STATE OF

PROGRESSIVE WEB APPS

COST EFFICIENT

Eliminates the need to build

websites and apps for different operating systems and devices.

CONNECTIVITY INDEPENDENCE

low quality networks.

Supports app-like navigation and

gestures.PUSH NOTIFICATIONS

Communicate directly with users

24/7.

Able to update automatically

making it easier to keep the app

Accessed through HTTPS sites.

Accessible via the web, Google

Play Store, and App Store

(coming soon).

Faster and easier to install than native

apps. SEO

Fast and responsive, PWAs have

an average SEO score of 85% by

Google. CURRENT STATE OF PWAs

Progressive Web Apps are accessible via

smartphones and desktops across a variety of browsers.

Mobile PWAs

Although PWAs work across both iOS and Android,

the differences between Safari and Chrome affect which functions

PWAs support on

iOS and Android. iOS 14

SUPPORTED FEATURES

Geolocation

Sensors (magnetometer,

accelerometer, gyroscope)

Camera

Audio Output

Speech Synthesis

Apple Pay

WebAssembly, WebRTC, WebGL, etc ANDROID

SUPPORTED FEATURES

Speech Recognition

Geolocation

Sensor Support (All)

Payment Systems

Bluetooth/BLE

Camera

Google Play Store

Audio Output

Desktop PWAs

Desktop PWAs share many of the same features of mobile PWAs.

Available on

CAN PWA

s

IMPROVE KPI

s

AND ROI?

For the brands that have launched PWAs, the answer is YES!

7 TIPS WHEN TESTING

PWAs +40%+44%+60%
Load -60%

User Engagement+36%

Mobile Revenue

Load Time

1,7 secondes

+74%
x2

Pages Visited

per Session 01

Verify the PWA is

served over HTTPS.

020304

050607

Ensure pages are

responsive on mobiles, tablets, and desktops.Test pages' ability to service workers).Validate metadata prompts users to add the PWA to the home screen. quickly on slower networks (3G and <).Execute tests across a (OS/models/browsers).Verify that individual pages can be shared on social media via linkable unique URLs.quotesdbs_dbs19.pdfusesText_25