[PDF] Conceptualization and Realization of a Generic Mobile App

Conceptualization and Realization of a Generic Mobile App

Developing a Conceptualization of Mobile Service Quality

Developing a Conceptualization of Mobile Service Quality Short Paper Introduction Mobile devices changed the way that users nowadays encounter online environments Particularly in online shopping contexts, these technologies have become the essential touchpoints for many users when buying products and services online (Verhoef et al 2015)

Firm-Customer Mobile Digital Connectedness: Conceptualization

Firm-Customer Mobile Digital Connectedness: Conceptualization, measurement and application Completed Research Paper Abstract Ubiquitous firm-customer digital connectedness for effective sensing and responding are a strategic imperative for firms in volatile environments This paper conceptualizes and operationalizes the firm-

Measuring the Mobile User Experience: Conceptualization and

development; Mobile application INTRODUCTION User experience is a critical issue for mobile business, which seeks to help its users improve their daily experience through its services for almost every aspect of life Mobile service market has recently emerged as an important sector of IT business particularly driven by the

Vol 38 (Nº 61) Year 2017 Page 26 Mobile marketing

3 3 Conceptualization of Mobile Marketing Although there is a significant amount of literature on mobile marketing, still it has not been consolidated agreement on its definition (Varnali & Toker, 2010; Leppäniemi, Sinisalo, & Karjaluoto, 2006) The Mobile Marketing Association (MMA, 2008) defines mobile marketing as

Conception d’un Logiciel de Localisation d’un mobile

mobile On doit considérer l’existence de ce G P S fictif dans notre application comme étant un simple fichier qui présente le couple (latitude, longitude) localisant tout véhicule d Zone d’affichage : c’est la zone qui va contenir la carte ainsi que les différentes fonctionnalités assurées par l’application 3