[PDF] Digital marketing strategy

Search Engine Optimization

Jan 20, 2016 · Google Search Engine Optimization Starter Guide (PDF) On-Page SEO: Anatomy of a Perfectly 1/20/2016 11:33:42 AM

Drive Traffic July2016 part1 SEO

Google’s Search Console & Bing 18 GOOGLE MY BUSINESS 20 of searches are related to location (services can hide address) Search, Maps, Google+ 19 GOOGLE ANALYTICS Where are people coming from? 20 Drive_Traffic_July2016_part1_SEO - July 27, 2016

[Pub47] Download SEO For 2016: The Complete Do-It-Yourself

SEO For 2016: The Complete Do-It-Yourself SEO Guide PDF SEO For 2016: The Complete Do-It-Yourself SEO Guide by by Sean Odom This SEO For 2016: The Complete Do-It-Yourself SEO Guide book is not really ordinary book, you have it then the world is in your hands The benefit you get by reading this book is actually

Netmark’s 2016 Guide to The 6 Fundamentals of Digital Marketing

Netmark’s 2016 Guide to 2 - SEO - Search Engine Optimization Relevant, Useful and Important there was once a time when nobody know what the URL Google

The Ultimate Guide to Off-Page SEO - neilpatelcom

On-page SEO is important After all, you don’t want Google to view your site as a neglected portal Basically, you want to link to your internal pages using the keyword that best defines that page When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages

Google Analytics 101 - Web Professionals

Apr 07, 2016 · Google Analytics 101 UNC Webmasters, April 7, 2016 Rachell Underhill, Web & Information Manager, The Graduate School at UNC-CH

8 Major Google Algorithm Updates, Explained

SEO PowerSuite 8 Major Google Algorithm Updates, Explained 3 Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time How to adjust: Monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass

Digital marketing strategy

þ Search Engine Optimisation (SEO) 7 Steps Guide þ Google Adwords Paid Search 7 Steps Guide þ Social media marketing 7 Steps Guide We also have in-depth guides on marketing using all the major social networks

[PDF] seo google adwords

[PDF] google seo guide 2017

[PDF] google seo test

[PDF] google seo tools

[PDF] google sem

[PDF] les voyages de baudelaire

[PDF] le voyage poeme

[PDF] mot avec aî

[PDF] les mots pour epelle moi

[PDF] concours d'épellation liste de mots

[PDF] concours d'épellation 2017

[PDF] concours d'épellation 2016

[PDF] la modernité poétique

[PDF] jeu concours epelle moi

[PDF] jeux de epelle moi

Digital marketing strategy

Contents

Introduction ........................................................................ .....................4 ONE. PLAN: Create a digital marketing strategy .................................7 TWO. REACH: Grow your audience online ..........................................9 THREE. ACT: Encourage brand interactions and leads ....................10 FOUR. CONVERT: Increase sales through optimisation ..................11 FIVE. ENGAGE: Build customer loyalty and advocacy ....................12 RESOURCES: Tools to help you create and implement your plans 13

Introduction

How to use this RACE Planning Template

Welcome

Congratulations on taking steps to improve your digital strategy!

Some general advice to keep in mind when planning

Start with the customer

Set realistic goals

Keep it Simple!

Keep plans up-to-date

Creating a structure for your plan

Opportunity

Strategy

Action

RACE activityOpportunity StrategiesActions

Plan.

Reach.

Act.

Convert.

Engage

ONE. PLAN

Create a digital marketing strategy

Opportunity: Review marketplace and set objectives

Strategy: Create digital strategy

Action: Implement and manage digital marketing communications

Reach:

Act:

Convert:

Engage:

Using SOSTAC

planning

Emarketing

Excellence

TWO. REACH

Grow your audience online

Strategy: Select the best communications options

Action: Optimise your digital communications

THREE. ACT

Encourage brand interactions and leads

Opportunity: Identify best options to increase lead conversion Strategy: Prioritise content marketing and customer journeys Action: Manage content marketing and lead generation

FOUR. CONVERT

Increase sales through optimisation

Opportunity: Review focus to increase conversion to sale Strategy: Create an approach for conversion rate optimisation Action: Manage continuous improvement of conversion

FIVE. ENGAGE

Build customer loyalty and advocacy

Opportunity: Review potential to increase customer activity levels engagement

Action: Implement customer communications

RESOURCES

Tools to help you create and implement your plans

Benchmark your capabilities compared to your competitors

PowerpointWordExcel

All the best for your journey to make the most of digital marketing

Dave Chaffey Dan Bosomworth

About our 7 Steps digital marketing guides

Improve results

Review your current approach

Apply analytics

Learn best practice

Company owners and marketing managers

Digital marketing and Ecommerce managers

Digital marketing specialists

Consultants and agencies

quotesdbs_dbs8.pdfusesText_14