lufthansa core values

The Darkest Day in Lufthansa’s History

brand In Lufthansa’s case, the core values are quality, innovation, safety, and reliability The relationship between the core identity and surrounding elements is depicted by the Corporate Brand Identity Matrix (CBIM) (Exhibit 1) When applying the model to Lufthansa, we can analyze the elements of the brand For example, the

ONE ORDER: CASE STUDY - IATA - Home

As a leading European airline group, the aim of the Lufthansa Group is to take on a key role in shaping the global aviation market and to remain the first choice for shareholders, customers and employees in the future The airlines form the core of the Lufthansa Group The differentiated portfolio of Network Airlines and Eurowings,

SUPPLIER MANUAL - Lufthansa Group

The Airline Group constitutes the core business of the Group and includes the Lufthansa German Airlines, Eurowings Group (Eurowings, Germanwings, Eurowings Europe), Austrian Airlines, SWISS, Brussel Airlines as well as holdings in SunExpress In 2017, the airlines of Lufthansa Group welcomed more than 130 million guests on board their aircraft

Our strategy and objectives - British Airways

Airline revenue streams will always be the core of our business However, we will look to augment this by building profitable ancillary services that offer customers great value and re-enforce our brand We will explore how we can develop new products and services which exploit our assets and capabilities, and meet the needs of our core

Corporate Responsibility - American Airlines Group

It is, and has been, core to our company since American was founded For nearly 90 years, American has sought to be the most successful airline in the world; but also one that marries its business goals to a basic set of values and corporate responsibilities Indeed, as we’ve learned over the years no company can have one without the other

Vision 2050 - IATA