Sustainability Report 2014 - The HEINEKEN Company
HEINEKEN Africa Middle East (AME) for our impressive sales volume growth achieved in the Þrst half of the year But all these achievements were brought to a standstill when the Ebola Virus Disease (EVD) struck Sierra Leone and this saw a drastic decline in the economic growth of the country Over 13,000 people have been
Brewing company boosts efficiency of their sales force in Africa
operates and captures the opportunities in emerging markets such as Africa and the Middle East This region reached 14 5 of Heineken‘s total revenue in 2013 with an annual production volume of more than 27 4 million hectolitres of beer *Its brands include Heineken, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti,
Heineken - Capital Union Bank
Heineken invests in domestic brands and work with local partners to make sure it constantly innovates to keep pace with changing consumer preferences For instance, the low or no-alcohol segment is increasingly important across the Africa, Middle East and Eastern Europe region and Heineken has developed many brands (Heineken 0 0, Radlers
HEINEKEN IAS34 report 2016 document
Heineken® volume in premium segment 8 3 0 8 15 3 2 6 Africa Middle East & Eastern Europe 1 1-8 8 2 1-5 0 Americas 2 4 0 7 4 7 3 5 Asia Pacific 1 6 1 9 3 2 3 5 Europe 3 2 3 9 5 3 4 6 The first half saw continued success of our broader premium portfolio strategy Affligem, our Belgian abbey beer, grew double digit, and was particularly strong in
Local Sourcing in Africa - SANEC
Heineken International B V Local Sourcing in Africa 29th October 2014 Paul Stanger Local Sourcing Director Africa & Middle East
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