[PDF] Designing Interface Animation - Rosenfeld Media



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Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand's personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user's experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike. "Val Head shows us how to create animation that reduces the cognitive load on our users - animation that is not just on the web but of the web - and she does it in a style that's as entertaining as animation itself."

JEFFREY ZELDMAN

Author, Designing with Web Standards

"Understanding animation is now crucial for designers and developers. This book will help you get up to speed quickly, and Val is the perfect person to have written it!"

DAN MALL

Founder and Director, SuperFriendly

"Very few people can explain the power of animation like Val Head can."

SARAH DRASNER

Manager, UX Design and Engineering, Trulia

"Animation on the web is here. Interfaces without any animation are starting to feel drab. More importantly, well-done animations help an interface communicate. Don't take it from me, let Val

Head show you."

CHRIS COYIER

Co-founder, CodePen

0%!1''

DESIGNING INTERFACE ANIMATION

by VAL HEAD

DESIGNING INTERFACE ANIMATION

Meaningful Motion for User Experience

by VAL HEAD Foreword by Ethan Marcotte www.rosenfeldmedia.com

MORE ON DESIGNING INTERFACE ANIMATION

Cover Illustration by Jason Kernevich

x

CONTENTS

How to Use This Book iv

Frequently Asked Questions vii

Foreword xv

Introduction xvi

PART I: THE CASE FOR ANIMATION

CHAPTER 1

Why You Can't Ignore Animation 3

Animation Has Brain Benefits 5

Animation Communicates 7

Animation Connects Contexts 8

UI Choreography 9

Animation Grabs Attention 12

Staying on Point 13

CHAPTER 2

You Already Know More About

Animation Than You Think 15

Not Just for Cartoons 17

Timing (and Spacing) Really Are Everything 18

Follow-Through and Overlapping Action 25

Anticipation 28

Secondary Action 30

Arcs 31

Squash and Stretch 33

Slow In and Slow Out 34

Exaggeration 36

Solid Drawing 37

Straight Ahead and Pose to Pose 37

Appeal 38

Staging 39

C!"#$"#% xi

Developing an Eye for Animation 39

Staying on Point 41

CHAPTER 3

Modern Principles of

Interactive Animation 43

Have a Known Purpose 44

Don't Create Obstacles 45

Avoid Animation That Becomes an Obstacle 45

Keep Animations Flexible 48

Be Quick, Be Readable: Timing 52

Performance Matters 55

Staying on Point 58

PART II: USING ANIMATION TO SOLVE DESIGN PROBLEMS

CHAPTER 4

Using Animation to Orient and

Give Context 61

Create a Mental Model of What's Out of View 62

Orient Interface Layers with Animation 62

Orient the User to O

-Screen Objects with Animation 67

Guide Tasks 69

Inform Context Changes 72

Animate Context Changes in Content 72

Animate Context Changes in Interactions 75

Staying on Point 77

CHAPTER 5

Using Animation to Direct Focus

and Attention 79

Direct Attention to the Most Important Content 80

Direct the Eye with Motion 83

xii C!"#$"#%

Think Eye Flow 86

Hold Attention with Visual Continuity 87

Attract Attention with Contrast in Animation 91

Staying on Point 93

CHAPTER 6

Using Animation to Show Cause

and E ect 95

Guide Tasks by Hinting at A

ordances 97

Cue by Exposing Additional Actions 99

Cue the Onboarding Process with Animation 102

Preview the E

ect of an Action 103

Handle Errors with Cause-and-E

ect

Animations 106

Confirm an Action's E

ect 108

Staying on Point 112

CHAPTER 7

Using Animation for Feedback 113

Animate E

ective Error Messages 114 Visually Confirm Tasks Without Losing Your Place 116

Loader Animations That Convey Progress 118

Contextually Fit Loader Animations,

Not Generic Spinners 120

Make Waiting Go by Faster 122

Staying on Point 123

CHAPTER 8

Using Animation to Demonstrate 125

Demonstrate Functionality 126

Demonstrate with Animations in the

Onboarding Process 128

C!"#$"#% xiii

Show Personality and Purpose 130

Animate Conceptual Illustrations 135

Staying on Point 137

CHAPTER 9

Using Animation to Express Your

Brand 139

How Your Brand Moves Tells Its Story 140

Defining Your Brand in Motion from the Bottom Up 141

The Motion Audit 141

Evaluate Your Existing Animation's Design 143

Evaluate Your Existing Animation's Purpose 144

Define Your Brand in Motion from the Top Down 144

The Words You Use to Describe Your Brand 145

Referencing Motion from Real Life 149

Staying on Point 151

PART III: ANIMATION IN YOUR WORK AND PROCESS

CHAPTER 10

Where Animation Fits in Your

Design Process 155

Starting the Animation Discussion Early

in Your Process 156

Identifying Where Animation Could Be

Most Helpful 157

Sketching and Storyboarding Animation Ideas 157

The Purpose of Storyboards 160

When to Use Storyboards 160

Do You Have to Use Storyboards for

Interface Animation? 162

Create Animation Prototypes 163

When to Use Animation Prototypes 163

xiv C!"#$"#%

Animation in Your Style Guide 165

Why Document Animation? 166

Always Communicate 172

Staying on Point 173

CHAPTER 11

Prototyping Your Animation Ideas 175

Low Fidelity: Sketches and Storyboards 177

Medium to High Fidelity: Motion Comps 178

High Fidelity: Interactive Prototypes 185

Prototyping Web Animation in RWD 191

How Many Prototypes Should You Make? 192

Staying on Point 193

CHAPTER 12

Animating Responsibly 195

Your Brain on Animation 196

Animation and Vestibular Disorders 197

Animation, Epilepsy, and Migraines 203

Animation and Motor Control 203

Animation and Screen Readers 204

The WCAG on Animation 204

Progressive Enhancement and Animation 206

Staying on Point 208

Conclusion 209

Index 211

Acknowledgments 221

About the Author 222

PART I

The Case for

Animation

The next three chapters in Part I, "The Case for Animation," will outline the reasons why you should consider animation in your UX design process, how looking to the past animation greats can make you better at designing animation, and how to plan animations that behave well in interactions. This is the infor- mation you can use to convince your boss or teammates (or maybe even yourself?) that animation is something worth using and looking into.

CHAPTER 1

Why You

Can't Ignore

Animation

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