NIKE, Inc
Our Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball using the Jumpman trademark Sales and operating results for Jordan Brand products are reported within the respective NIKE Brand geographic operating segments
Nike, Inc - University of Utah
Nike and Reebok One exception to the downward trend in basketball shoe sales was Nike’s new Brand Jordan The Brand Jordan shoes had enjoyed a successful brand launch In contrast to larger shoe companies, which had experienced declines in sales, smaller niche competitors such as Vans, Airwalk, Etnies, and DC had revenue increases ranging
Nike Considered: Getting Traction on Sustainability
NIKE CONSIDERED: GETTING TRACTION ON SUSTAINABILITY Rebecca Henderson, Richard M Locke, Christopher Lyddy, Cate Reavis January 21, 2009 2 eco-friendliness, Michael Jordan told Nike’s Brand Jordan team, “I want all my shoes made this way ” The XX3 was one of the first high-performance examples of Nike’s Considered strategy, the name
Nike’s Brilliant Marketing Strategy
Brand loyalty Nike’s Brand Loyalty is amazing because people will wait days just to get their hands on the new sneakers coming out Many people go out their way to get a new pair of Air Jordan’s and people pay outrageous prices for many di#erent styles of shoes, in all kinds Brand loyalty is mainly
NIKE, JORDAN BRAND PARTNER WITH CHICAGO PARK DISTRICT TO
Aug 08, 2013 · Michael Kelly announced today that Nike and the Jordan brand will continue to offer free basketball skills clinics in neighborhood parks across the City through the end of the year as an extension of CHI LEAGUE PARKS weekend programming, ensuring youth in the city have a safe, healthy place to play basketball
Strategic Communication ‐ Team 1 & 3 Crisis Communication Plan
Michael JORDAN, Nike multiplied sponsoring of sport’s professionals A new brand was created: Nike Golf 2000s: Nike has found new marketing strategies involving a partnership with further worldwide events as Olympic Games and tournaments October 2007: Nike acquires the Umbro’s firm
FORM 10-K
We focus our NIKE Brand product offerings in six key categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear (our sports-inspired lifestyle products) We also market products designed for kids, as well as for other
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