Methodology Brief: Introduction to Focus Groups

Analyzing Focus Group Data The analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures A great deal of the skepticism about the value of focus groups probably arises from the

Using and analysing focus groups: limitations and possibilities

important issue for the researcher is how to analyse focus group data in a way which takes account of these issues, and moreover, that the interactive features of focus groups can be viewed as interesting possibilities for this methodology, as well as limitations The use of focus groups in social science research

Analyzing Focus Group Data - SAGE Publications Inc

Analyzing Focus Group Data —117 Transcribing the Interview The first step in many approaches to the analysis of focus group data is to have the entire interview transcribed based on an audio or video recording

Analyzing Focus Group Results distribute

Chapter 6 :: Analyzing Focus Group Results 141 participants, and that a short verbal summary at the conclusion of the discussion allows for verification The analysis sequence continues after the focus group with an immediate debriefing with the moderator and assistant moderator At this time, the moderator makes a quick check to ensure

Focus groups: issues of analysis and interpretation

focus groups aord opportunities to observe group press- The origin of focus groups is a somewhat complex process ures on an individual, and that respondents will stimulate to identify— it is often attributedto marketresearch meth- each other, this interaction is portrayed very much as a

Analyzing Focus Group Data - Directory Home

the focus group proceedings) Documentation might consist of Flip chart notes Written summary notes of what was said, who said it, and descriptions of interaction Partial/full transcripts of the discussions Information from focus group activities (drawings, group question responses, etc ) Data from questionnaires Sources of Data