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Club Penguin, and Runescape have average revenue per user (ARPUs) ranging from about $1 to $2 — averaging at $1 40/monthly user [Virtual World News, 2008] Second Life is monetizing at around $9 30 per user per month, a much higher rate than those of the other casual worlds [Liew 2008] Seven million users of Second Life have spent
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The user becomes a ³consum'actor also called ³prosumer or ³post-consumer (Cova and Cova, 2009) In this capacity, he/she plays a proactive role in the development of supply via virtual communities and Digital Social Networks (RSN) (Turcotte-choquette and Parmentier, 2011)
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