[PDF] Assessing the size and presence of the collaborative economy



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Assessing the size and presence of the collaborative economy

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www.pwc.co.uk

This document has been prepared only for the European Commission (DG GROW) and solely for the purpose and on

the terms agreed with the European Commission (DG GROW) in our agreement dated 19/02/2016. We accept no liability

(including for negligence) to anyone else in connection with this document.

Assessing the size

and presence of the collaborative economy in

Europe

April 2016

Authors: Robert

Vaughan and

Raphael Daverio,

PwC UK

2

Table of contents

Executive Summary 3

Introduction 4

The scope of our work 4

Market sizing assessment 5

Methodology 5

Key Findings 6

Country-level analysis 8

Overview 8

Origin of collaborative economy companies 8

Participation in the collaborative economy 9

Case Studies 16

Overview 16

Airbnb (Peer-to-peer accommodation) 17

Blablacar (Peer-to-peer transportation) 18

ShareYourMeal (On-demand household services) 18

Hopwork (On-demand professional services) 20

Funding Circle (Collaborative finance) 20

Conclusion and next steps 22

Appendix 23

Defining the five key collaborative economy sectors 23

List of collaborative economy companies 25

3

Executive Summary

We have been asked by DG GROW to assess the size and presence of the collaborative economy in Europe. For

the purposes of this exercise we assessed five key sectors of the collaborative economy that facilitate transactions

through an online platform1: Peer-to-peer accommodation: households sharing access to unused space in their home or renting out a holiday home to travellers Peer-to-peer transportation: individuals sharing a ride, car or parking space with others On-demand household services: freelancer marketplaces enabling households to access on-demand support with household tasks such as food delivery and DIY On demand professional services: freelancer marketplaces enabling businesses to access on- demand support with skills such as administration, consultancy and accountancy Collaborative finance: individuals and businesses who invest, lend and borrow directly between each other, such as crowd-funding and peer-to-peer lending We estimate these five key sectors of the collaborative economy generated revenues of nearly ¼4EQDQGIDFLOLWDWHGquotesdbs_dbs45.pdfusesText_45