I Les stratégies de localisation dépendant de l

Abstract The paper looks at the localization strategies of multinational wind in emerging countries of China and India It explains why these firms are localising new manufacturing and R&D facilities in countries like China and India, and how local knowledge and capabilities are being increasingly

REGIONAL AND GLOBAL STRATEGIES OF MULTINATIONAL ENTERPRISES

sales are in their home region of the triad This means that the world’s largest firms are not global, but regionally based in terms of breadth and depth of market coverage Globalization thus reflects a special, and rather unusual, outcome of doing international business, and regional strategies are more relevant than global ones

Dragons in the West: Localizations Strategies of Chinese

Choice of localization strategy was heavily influenced by firms' dominant business strategies As the foregoing would suggest, the internal localizations strategy was favored by firms pursuing a market expansion strategy where the emphasis was on building market share and attaining and sustaining profitability

STRATEGIES FOR INTERNATIONAL SUCCESS

internationally successful firms to gain a better understanding of their strategies and look for common themes that could be useful for other Canadian firms intent on expanding their operations internationally The firms can be divided into three groups: goods exporters, services exporters, and those with international production and sales

Chapter 4: Corporate Strategies for Software Globalization

Chapter 4: Corporate Strategies for Software Globalization 4 1 Introduction The previous chapter examined the provision of software production and services for the global market from a national perspective This chapter examines the same issue from the perspective of the firms involved Our interest is in how firms use low-wage environments to