[PDF] Apple Identity Guidelines

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Apple Identity Guidelines

• Never use the Apple logo alone in your communications • Do not remove the Apple logo from the signature artwork or alter the relationship of the elements in any way • Do not change the font or alter the spacing between letters • Do not incorporate the Apple channel signature into your company identity

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Apple

Identity Guidelines

March 2013

2 March 2013

The Apple identity is a seal of approval and a promise of area of business or expertise, you also represent Apple. By

Apple identity and contribute to its strength.

Apple requirements

The Apple channel signatures and graphics described in these guidelines are for use

3 March 2013

Contents

Apple Sales Web

5

Apple Sales Web

Using Apple Channel Signatures

11

Typography

13

Displaying Multiple Apple

on Headers 18

Email Signatures

19

Social Media

21

Vehicles

22

Merchandise Items

23

Shirts

24

Stationery

Using Apple Assets

Product Photos

33

Naming and Identity Practices

35

Store Exterior, Higher Facade

36

Store Exterior, Signature Selection

and Placement 40

Store Exterior, Sign Illumination

41

Store Exterior, Nonconforming Signs

43

Store Interior, Fixture Design and

Materials

(continued)

Signage

Signature

49

Store Interior, Signs

51

Store Interior, Banners

56

For More Information

4 March 2013

Using Apple Assets

Apple

Sales Web

5 March 2013

Apple Sales Web

6 March 2013

Using Apple

Channel Signatures

7 March 2013

signs, stationery, and other communications as long as the relationship to Apple is not business or store identity and placed in a layout position that is secondary to that It is preferred that you use only one Apple signature on each page or surface of a com lines in

One-line signature

Apple Channel Signatures

8 March 2013

pages 32-51

One-line signature

In the one-line signature, both the type

and the Apple logo are clearly legible

9 March 2013

Signature Color

by Apple and may appear on some channel

10 March 2013

Minimum size

Minimum Clear Space and Minimum Size

For all Apple channel signatures, the minimum

11 March 2013

Typography

a stronger customer experience and helps

Do not imitate the typographic style of

Reseller Headline

Subhead

MacBook Pro

Reseller Headline

Subhead

Reseller

Name

12 March 2013

Do not use the Apple logo alone in channel

not place a registered trademark symbol next

Avoid Signature Mistakes

Do not rotate or animate an Apple channel signature or make any of its elements

Do not link an Apple channel signature to your

company's identity by placing it in a shape or

13 March 2013

Displaying Multiple Apple Authorizations

14 March 2013

Avoid Mistakes When Displaying Multiple

Apple Authorizations

Do not stack multiple signatures and do not

Do not combine a one-line signature logotype

15 March 2013

Using the Apple Channel Signature

on Headers

16 March 2013

Avoid Header Mistakes

17 March 2013

see Typography on page 11 see

Signature on Headers on page 15

Do not use an Apple

Reseller Websites

Headers on page 15

18 March 2013

Email Signatures

19 March 2013

Social Media

Social media is any form of communication that is built on group participation, comment Do not post Apple product assets or Apple product photos to social media sites, and

Store photo

An Apple channel signature can appear on

Do not include an Apple channel signature

Do not post Apple product photos to social

20 March 2013

Advertising

21 March 2013

Vehicles

40 mm min

80 mm max

22 March 2013

Merchandise Items

The Apple channel signature must be accompanied by the reseller identity on any mer

The Apple channel signature must be

accompanied by the reseller identity on any page 10

23 March 2013

Shirts

standards in

24 March 2013

Stationery

is that the Apple channel signature can be no more than one-half the height of your store identity and no less than the

Business card

Letterhead

25 March 2013

Individuals

26 March 2013

communications directly representing that on page 13 Email

At the end of an email, refer to your Apple

27 March 2013

Using Apple Assets

Using Apple

Assets

28 March 2013

Using Apple Assets

For complete information on using Apple product assets, refer to the product asset kits

29 March 2013

Refresh Apple Assets

30 March 2013

Violators

placed beside a product image or in the text Multiple photosWhen multiple photos accompany product background to make it easier for customers to

Avoid Mistakes When Using Apple

Product Photos

Do not place type or graphics on an Apple

Do not place Apple product photos on a busy,

and promote your app separately from Apple

31 March 2013

Reseller Store

Identity

32 March 2013

Reseller Store Identity

33 March 2013

Naming and Identity Practices

store names and company names cannot contain the names liate locatio - One to One - Personal Shopping

34 March 2013

High facade: 200 mm

Low facade: 100 mmHigh facade: 200 mm

Low facade: 100 mm

High facade: 200 mm

Low facade: 100 mm

Store Exterior,

Apple Channel Signature

Size

35 March 2013

Materials

Place one signature o

signatures o

Display the

channel signature in only on

Store Exterior,

Higher Facade

36 March 2013

Store Exterior,

Signature Selection and Placement

the reseller identity and the Apple channel

37 March 2013

Store Exterior,

Avoid Facade Mistakes

38 March 2013

in height store facade: If other brands are also displayed, place the Apple channel signature near the other

Store Exterior,

Lower Facade

39 March 2013

Store Exterior,

Window Cling

40 March 2013

Store Exterior,

Sign Illumination

The Apple channel signature can be internally illuminated if it is part of a facade that Night

The signature can be illuminated only if the

41 March 2013

a nonconforming sign solution:

Store Exterior,

Nonconforming Signs

42 March 2013

Store Exterior,

Window Displays

instructions in the Apple product asset kits

43 March 2013

Store Interior,

Fixture Design and Materials

Staircases in glass or transparent material

Materials

Acrylic solid surface

matching DuPont

Stainless steel

Acrylic solid surface

matching DuPont

Acrylic solid surface

Color

44 March 2013

Store Interior,

Avoid Fixture Mistakes

Flooring

45 March 2013

Parsons table in natural maple

Product table in natural maple

steel and maple

Store Interior,

Avoid Fixture Mistakes (continued)

46 March 2013

Store posters

Store Interior,

Communications

47 March 2013

Store Interior,

Store Interior,

Multi-brand Concessions Signage

48 March 2013

Store Interior,

Multi-brand Concessions Signature

Do not use this signature in a single-brand space or a space that is

The minimum clear space around the signature

or architectural elements to enter the minimum

Signage on page 47

brand concessions on any other reseller

49 March 2013

Store Interior,

Signs

50 March 2013

Store Interior,

Avoid Sign Mistakes

Do not place the Apple channel signature on

Do not place the Apple channel signature alone

Do not place the Apple channel signature on

51 March 2013

Store Interior,

Banners

For temporary promotions such as product launches, banners can be used to display a

52 March 2013

Apple Trademarks

and Credit Lines

53 March 2013

Apple requirements

Apple channel signatures as described in these guidelines cannot be used in any manner iPhone, iPad, or iPod, iPhone, iPad, or iPod i and an uppercase P iPod touch, set toucht iPhone, iPad, or iPod i

Mac in all capital

M Do not translate portions of the trademark, such as pad iPad

Using the name

AppleApple

name Apple

Using Apple Trademarks

54 March 2013

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