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ffice 2018 FRANCE 410 million trips in 2017 021 INBOUND TOURISM FROM EUROPE Destination Germany the second most popular destination for
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Chapter 3 Access and travel trade shows how Germans travel to the UK, how Market and Trade Profile Germany Inbound market statistics Chapter 1 4 10 Population dynamics Indicator 2016 2017 2018 Real GDP 18 20 16
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More than half (53 ) of Germans travel abroad at least once a year In 2018, in the increasingly dynamic UK outbound travel market, 17 of respondents said they took outbound travel only, up Source The Office for National Statistics
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Despite an economic slowdown in the Eurozone – in Germany and Italy in particular – Tourism Economics' global travel forecasts are shown on an inbound and in national statistics as long haul trips often involve travel to multiple
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1
European Outbound Travel
Market Research
2European Outbound Travel Market
UK Outbound Travel Market
French Outbound Travel Market
German Outbound Travel Market
China Travel Market Overview on Europe Tourists to China/Hainan/Haikou(Primarily UK, France and Germany).................................................................................
2 6 3646
60
Table of Contents
3European Outbound Travel Market Overview
Boosted by the rise of low-cost airlines, the overall European outbound travel market did well in 2018 amid the
global economic recession and political uncertainties such as Brexit that have dominated news headlines.
The uncertainties caused by geopolitics cannot prevent European tourists from traveling, but it will affect where
they want to travel. There were new demands generated by some new target groups for customized and personalized travel experience products.ABTA research shows that vacations were still the priority spending of the British people, although the pound
continues to weaken. 86% of the British population took trips at home and abroad between September 2017 and
August 2018.
The growth of the French outbound travel market was less than the overall tourism industry, of which were a higher
proportion of leisure trips in fashion cities.More than half (53%) of Germans travel abroad at least once a year. Some organizations predicted that outbound
visitors from Germany will reach 5 million by 2020, along with increasing spending. 4 Main Characteristics of European Outbound Travel Market1. Expanding Outbound Travel Market with a Trend of Prioritizing Travel Safety
The European outbound travel market continues to grow steadily amid global geopolitical instability. However, European
tourists increasingly prefer destinations that they believe are relatively safe, creating opportunities for destinations
where safety remain unaffected. At the same time, the affected areas have been stepping up their efforts to boost their
tourism. For example, tourists turn their attention to sunny destinations such as Spain and Portugal from traditional ones
like Egypt, Tunisia and Turkey.2. Transformation of Tourist Experience
European tourists prefer unique travel experiences for creating unforgettable memory. As a result, they are attracted
by authentic experience in non-traditional destinations where they can interact with locals. The unique culture and
natural resources of developing countries perfectly match this trend. For example, European tourists enjoy preparing
3. Tourists from Mature Source Markets Prefer Personalized Travel
Personalized travel has been becoming a firm favorite for European tourists especially those from mature source
markets. Travelers are offered wide and varied options based on their preferences and budgets. As European tourists
become more experienced in traveling, they are increasingly interested in trips planned by themselves. This growing
trend is particularly clear in the western and northern mature source markets and will continue in the years to come.
5 Main Characteristics of European Outbound Tourism Market4. New Target Tourist Groups Are Emerging
A colorful market filled with new target tourist groups from Europe is emerging. This market awaits exploring by those who can meet specific needs and preferences. New travelers have emerged as the age and family composition of the European population has changed, including high-end tourists, disabled travelers, solo travelers, gay travelers, single parents, etc.5. Professional Online Services Are Becoming a Necessity
In order to attract European tourists, online experience is becoming more and more important. Social media, review sites and blogs are key channels for engaging with potential customers. Social media is becoming a major way for European tourists to plan their travels and access information. 6UK Outbound Travel Market Overview
7Trend of UK Outbound Tourism in 2019
Source: ABTA, Travel Trends Report 2019
Responsible Tourism Goes Mainstream
¾British holidaymakers are increasingly aware of the importance of sustainability for a destination, with 45% of British tourists taking sustainability as an important element when booking a holiday, up 6% from the last year. ¾Travel companies are taking different approaches to make holidays more sustainable in the long term and create a positive impact on local communities. 8Trend of UK Outbound Tourism in 2019
Source: ABTA, Travel Trends Report 2019
Resurgence of the Trusted Travel Expert
¾ABTA research shows that one of the main reasons holidaymakers book with a travel professional is because they feel more confident (45%). In an age of limitless choice and information, the service travel professionals provide is highly valued. They offer a few well- advice and support throughout the booking process. Google data reinforces this, as 69% of travelers prefer to turn to travel companies that seek to personalize the user experience. ¾The fact that 59% of millennials would pay extra for a holiday tailor-made to their preferences, and with ABTA research showing that travel experts are more reliable. 9Trend of UK Outbound Tourism in 2019
Source: ABTA, Travel Trends Report 2019
Wellness Travel is on the Rise
¾According to the latest Global Wellness Institute report, wellness tourism is worth an estimated $639 billion globally, growing more than twice that of general tourism. ¾More people than ever are seeking new ways to alleviate stress, reduce illness and boost wellbeing, with global wellness trips up20% since 2015.
10Trend of UK Outbound Tourism in 2019
Source: ABTA, Travel Trends Report 2019
The Tailor-Made Package
¾Ease of booking, value for money and consumer protection have long been core benefits of package holidays. Increasing numbers of holidaymakers look to a package for a good value break. In2018, 60% booked a package because it was the best value
option for the price, up 3% on 2017. ¾Travel companies are finding more ways to provide flexible and personalized holidays. 11 Proportion of U.K. Outbound Travel and Domestic TravelIn 2018, in the increasingly dynamic UK outbound travel market, 17% of respondents said they took outbound travel
only, up from the previous year; and the percentage of respondents traveled at home and abroad was also increased,
up to 43%.Source: ABTA, Travel Trends Report 2018
12% 13% 15% 15% 17%
41% 41% 41% 42% 43%
0% 10% 20% 30%40%
50%
2014 2015 2016 2017 2018
Outbound Travel VS Domestic Travel of U.K. TouristsOutbound Travel Only Outbound + Domestic Travel
12The Number of U.K. Outbound Trips
The number of U.K. outbound tourists had risen steadily between 2009 and 2018. In the first quarter of 2019, the
number of British UK outbound trips was 17,61 million, up by 0.23% over the same period last year.Source: The Office for National Statistics
58.70 55.65 56.92 56.45 57.89 60.18
65.83 70.67 72.82 71.79
17.61 -5.2% 2.3% -0.8% 2.6% 4.0% 9.4% 7.4% 3.0% -1.4% -6% -3% 0% 3% 6% 9% 12% 0 20 4060
80
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Q1
Number of U.K. Outbound Trips 2009-2019 (million)
Trips Growth Rate
13Top Destinations for U.K. Outbound Tourists
Source: finder.com
In 2017, the top destinations visited by U.K. outbound travelers were in Europe, with Spain receiving the most with