Customer-Led and Market-Oriented: Lets Not Confuse the Two
marketing. In this commentary we distinguish between two forms of 'customer orientation' that are frequently confused. The first a customer-led philosophy
Emerald
Firms which adhere to this philosophy are said to be implementing the marketing concept. Since the marketing concept (and associated market orientation) first
The Effect of a Market Orientation on Business Profitability
-long-term focus and profitability. Customer orientation and competitor orientation include all of the activities involved in acquiring in- formation about the
Market Orientation and the Learning Organization
We argue that though a market orientation provides strong norms for learning from customers and competitors it must be complemented by entrepreneurship and
Market Orientation Service Quality and Customer Satisfaction in the
Keywords: Market orientation Public sector
Moderating Role of Customer Orientation on the Link between
Market orientation and customer knowledge although not entirely new
Corporate Culture Customer Orientation
https://www.jstor.org/stable/1252055
Total Market Orientation Customer Value
https://clutejournals.com/index.php/JABR/article/download/7923/7980
MARKET ORIENTATION AND BUSINESS PERFORMANCE Abstract
development of different business orientations. Market orientation strategy is made customer orientation competitor orientation
evolutionary link between market orientation and customer
concept marketing concept
