[PDF] Market Orientation and the Learning Organization





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Customer-Led and Market-Oriented: Lets Not Confuse the Two

marketing. In this commentary we distinguish between two forms of 'customer orientation' that are frequently confused. The first a customer-led philosophy



Emerald

Firms which adhere to this philosophy are said to be implementing the marketing concept. Since the marketing concept (and associated market orientation) first 



The Effect of a Market Orientation on Business Profitability

-long-term focus and profitability. Customer orientation and competitor orientation include all of the activities involved in acquiring in- formation about the 



Market Orientation and the Learning Organization

We argue that though a market orientation provides strong norms for learning from customers and competitors it must be complemented by entrepreneurship and 





Moderating Role of Customer Orientation on the Link between

Market orientation and customer knowledge although not entirely new



Corporate Culture Customer Orientation

https://www.jstor.org/stable/1252055



Total Market Orientation Customer Value

https://clutejournals.com/index.php/JABR/article/download/7923/7980



MARKET ORIENTATION AND BUSINESS PERFORMANCE Abstract

development of different business orientations. Market orientation strategy is made customer orientation competitor orientation



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