marketing. In this commentary we distinguish between two forms of 'customer orientation' that are frequently confused. The first a customer-led philosophy
Firms which adhere to this philosophy are said to be implementing the marketing concept. Since the marketing concept (and associated market orientation) first
-long-term focus and profitability. Customer orientation and competitor orientation include all of the activities involved in acquiring in- formation about the
We argue that though a market orientation provides strong norms for learning from customers and competitors it must be complemented by entrepreneurship and
Keywords: Market orientation Public sector
Market orientation and customer knowledge although not entirely new
https://www.jstor.org/stable/1252055
https://clutejournals.com/index.php/JABR/article/download/7923/7980
development of different business orientations. Market orientation strategy is made customer orientation competitor orientation
concept marketing concept