Brand management course outline

  • What are the topics for brand management course?

    Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, .

  • What is the field of brand management?

    The role of a Brand Manager is to develop a brand strategy for a company.
    Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.
    They often conduct market research for a company..

  • About this course
    You will learn how to: Develop a framework to identify and establish brand positioning and values to build customer based brand equity.
    Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity.
  • Brand management is a concept that encompasses strategizing, analyzing, and evaluating brands to target customers and establish a robust brand image.
    By creating and sustaining the brand, brand management takes care of the key aspects and differentiates a product from others in the market.
  • There are many differences between Digital Marketing and Brand Management, however, they work together to achieve a common goal, which is to sell products and services.
Course OutlineModule 1: Understanding the Meaning of BrandModule 2: Crafting the Brand PositioningModule 3: Analysing CompetitorsModule 4: Brand 
Explore the current course outline for MARK3092 Brand Management for information on how each course was structured, assessment details, resources, 

What are the different types of brand management courses?

Many different types of courses are available.
Choose programs that fit your needs and interests to enhance your resume.
For example, you might consider the Brand Management:

  • Aligning Business
  • Brand and Behavior Course offered by the University of London.
    What is brand management? .

    • What books should I read If I'm a brand manager?

    You should try to track down additional readings.
    There are several specialist brand management journals (such as:

  • the Journal of Brand Management
  • and the Journal of Product & Brand Management)
  • as well as numerous textbooks
  • monographs and coffee table books on the subject.
    For the main assignment you are encouraged to read more widely.

    • What is brand and product management?

    The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy.
    Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success.

    What topics are covered in a brand development course?

    Topics include:

  • the development
  • launch and naming of new brands; brand and line extensions; life-cycle management
  • rejuvenating and retiring brands; brand architecture
  • multi-brand portfolios
  • brand alliances and co-branding; international branding
  • standardisation and globalisation; corporate and employer branding; brand metrics and audits.

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