Brand management roles and responsibilities

Technical skills required for brand manager
They should be good communicators who can interact at all levels to ensure everyone is on the same page in maintaining brand integrity.
Leadership Skills: Brand managers oversee several departments' activities, so they must have strong leadership qualities..
What are the responsibilities of brand building?
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, legal, etc..

The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company.

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Brand management roles and responsibilities

Technical skills required for brand manager

What are the responsibilities of brand building?