Brand management uq

The course focuses on how to create profitable brand strategies by building, measuring and managing brand equity. Students will learn and apply core branding

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What is a brand strategy course?

The course focuses on how to create profitable brand strategies by building, measuring and managing brand equity.
Students will learn and apply core branding concepts including:

brand equity

brand positioning and architecture strategies

brand value

corporate branding and digital brand strategies.

What is a course at UQ?

The course is particularly focused on enabling you to develop employability skills, gain workplace knowledge, understand the attitudes of working professionals, grow a professional network, and engage with real world business issues.
At UQ, degrees are called 'programs' and subjects are called 'courses'.

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