Strategic brand management chapter 3 ppt

What does the strategic brand management focus on?
Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving long-term business goals.
Managing a brand can (and should) include a multitude of aspects, from centralizing digital assets to upholding brand consistency across various touchpoints..
Which is 3rd stage of developing strategic brand management?
This article concentrates on four steps that brand marketers must take in branding: .
1) Identifying and establishing brand positioning and values, .
2) Planning and implementing brand marketing programs, .
3) Measuring and interpreting brand performance, and .
4) Growing and sustaining brand equity..

What does the strategic brand management focus on?