4 institutions in Australia offering Brand Management degrees and courses. Plan your studies abroad now.]
5 Universities in Australia offering Brand Management degrees and coursesUniversity of South Australia (UniSA)International College of Management, Sydney
Interested in studying Brand Management in Australia? Browse and compare degrees from universities and schools throughout Australia, and connect with their
Course Aim
To equip students to critically apply knowledge of contemporary brand management practices and to make evidence-based decisions for evolving brand-related tasks in diverse contexts.
Course Content
This course examines marketing concepts through the lens of a Brand Manager: brands in consumer minds; how brands compete; target marketing; segmentation & brand differentiation; mental availability of the brand through consumer memory structures; how to identify and use your brand assets and key brand performance metrics.
This course also introduc.
Teaching Method
Note: These components may or may not be scheduled in every study period.
Please refer to the timetable for further details.
Textbook
Romaniuk, J & Sharp, B 2021, How brands grow: Part 2 (revised), 2nd edition, Oxford University Press ANZ, Melbourne, Australia
What can I do with a Master of Marketing from Victoria University?
Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University – enquire now.
Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.
What does a brand manager do?
This course examines marketing concepts through the lens of a Brand Manager:
brands in consumer minds; how brands compete; target marketing; segmentation & brand differentiation; mental availability of the brand through consumer memory structures; how to identify and use your brand assets and key brand performance metrics. What is a brand experience course?
Whether you’re looking to expand your existing digital marketing skill set or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category.
What is a brand management course?
This course also introduces new concepts necessary for a successful management of brands:
introduction to brand management; understanding brand equity; new brands including :brand extensions re-branding branding internationally; and the physical availability of the brand through market distribution channels. 