Brand management multiple choice questions and answers

A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits. 74.
This is a scenario in which the customers have too limited a awareness of the brand.
Brand Management Multiple Choice Questions 1. …………refers to a brands objective (functional) attributes in relation to other brands.

A multi-brand strategy means having a portfolio of products with different brands or names, all owned and managed by the same company.
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.

These Brand Management MCQs will help students and researchers of MBA, MCA, MMS, PGDM, BBA, BCom, MCom and other streams for an in-depth understanding of the subject.
These MCQ can also be used for brand and product management subject. ______ refers to a brands objective i.e functional attributes in relation to other brands. a.
Brand position b.

Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
It is also known as a brand partnership, co-branding encompasses several different types of branding collaborations, typically involving the brands of at least two companies.