Brand management module 4 quiz

Which concept refers to alignment between brand and Behaviour?
Brand Management: Aligning Business, Brand and Behaviour..
Which of these describes the brand image?
Brand image describes customers' perception of your brand, and comes from their interactions with it, as well as your branding activities..
Brand image describes customers' perception of your brand, and comes from their interactions with it, as well as your branding activities.
Instant Answer.
An organization with an experience offering is focused on providing a unique and memorable experience to its customers.
This suggests that the external focus of the organization would be on the individuals who are directly interacting with the experience, which are the consumers.

Which concept refers to alignment between brand and Behaviour?