Tybms brand management notes

  • What is meant brand management?

    Brand management is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time.
    A strong brand management strategy helps to build and nurture closer relationships with its audience..

  • Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to communicate the value of your brand over time.
Apr 9, 2020Brand Management University of Mumbai BMS 6th Sem Notes ; Leveraging Secondary Brand Associations to Build Brand Equity: Companies, Countries 

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