Brand management bachelor

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand - from marketing and strategic development to finance.
The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

What Exactly Is Brand Management?

Brand management is creating and maintaining a strong, recognizable brand.
This includes developing and managing your brand's image, identity, and reputation.
As a brand manager, you'll define and create relationships with customers, employees, partners, and stakeholders.
Brand management is a strategic process where you’ll align your brand strateg.


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