Brand management easy meaning

Brand management, also known as Marketing, is responsible for the overall management of a brand.
This includes ,everything from product development and marketing to advertising and public relations.
All of these aspects work together to create a particular image or reputation for a brand.

Brand management is the influence of brand perception within a company’s target market.
The goal of an effective brand strategy is to measure and control credibility, perceived customer value, satisfaction, customer loyalty and brand awareness.
To be honest, what we’re actually talking about here is enterprise-scale brand reputation management.

Effective brand management helps a company build a loyal customer base and helps fuel a company's profits.
A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.