Brand manager jagermeister

"Jägermeister is a powerful, marketing-first brand globally recognized for its innovation, and their selection and deployment of best-of-breed products like Box fits into that," said Michael Mors, General Manager for DACH at Box.

The first is that Jägermeister was an early marketing triumph of Sydney Frank, probably the greatest marketing man of the last half of the 20th C. (and maybe the whole century.) He took an obscure stomach bitters made in Germany and turned it into something college kids drank in bars.

In 1958, management and, a short time later, production moved into modern buildings on what is now known as Jägermeister Street.
Jägermeister sales continued to grow.
The company started exporting its herbal liqueur in the early 1960s – first throughout Europe and then around the world.

“We are forever grateful for Jeff’s unwavering commitment to Jägermeister in the US and globally.
Jeff’s business accomplishments and assemblance of a stellar team has been integral in the new positioning of the brand and established our solid foundation for continued success,” said Michael Volke, Global CEO Mast Jägermeister SE.