Brand management paper

  • Brand management techniques

    Brand research is the process of gathering feedback from your current, prospective, and past customers in order to better understand how a company's brand is perceived by the broader market..

Purpose This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, 

Before You Start

For queries relating to the status of your paper pre decision, please contact the Editor or Journal Editorial Office.
For queries post acceptance, please contact the Supplier Project Manager.
These details can be found in the Editorial Team section.

Should a brand management paper be statistical?

With some advanced statistical testing now readily accessible to the majority, it is important to ensure care is also taken to maintain the identity of a brand management paper, rather than convey a statistical one.

What is a Brand Management Journal?

This includes ,the relevance of the paper, research focus and issues for brand management practice.
The audience of this Journal includes ,academics, practitioners and brand management decision makers, who are interested in new developments in the field.

Why do we need a special issue of brand management?

It finally provides a glimpse of the five papers selected for this special issue and then identifies avenues for further research.
This work and the whole special issue together help in the understanding of the dynamic nature of the management of brands over time with implications to the management and the academic engagement with brands.


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